Bow Valley College

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Business Administration Diploma: Integrated Marketing Communications

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Program Information

School:Bow Valley College
Faculty:Chiu School of Business
Degree:Diploma; Co-op; Online; University Transfer
Field of Study:Marketing/Marketing Management, General
Description:Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.

This diploma program consists of a common first year to build a practical grounding in general business skills and knowledge. Students choose from the following majors to further develop their business expertise on a business path that is best suited for them. Students must declare their major before applying to graduate. Majors include: Accounting, Digital Marketing, Event Management, Financial Services, General Business, Human Resources, Insurance and Risk Management, Integrated Marketing Communications, and Supply Chain Management.
URL:Business Administration Diploma: Integrated Marketing Communications at Bow Valley College
Length:16 Month(s)
Cost per year:*
National: $11,521
Careers:Fundraising ConsultantsAdvertising and Promotion Consultants

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on August 05, 2020

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