| Degree: | Diploma; Co-op; Online; University Transfer |
| Field of Study: | Marketing/Marketing Management, General
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| Description: | Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization’s promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.
This diploma program consists of a common first year to build a practical grounding in general business skills and knowledge. Students choose from the following majors to further develop their business expertise on a business path that is best suited for them. Students must declare their major before applying to graduate. Majors include: Accounting, Digital Marketing, Event Management, Financial Services, General Business, Human Resources, Insurance and Risk Management, Integrated Marketing Communications, and Supply Chain Management. |