Bow Valley College

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Business Administration Diploma: Integrated Marketing Communications

Bow Valley College

Faculty:Chiu School of Business
Degree:Diploma; Online; University Transfer
Field of Study:Marketing/Marketing Management, General
Length:16 Month(s)
Cost per year:*
National: $12,970

Fee Chart

Careers:Advertising ManagersInfluencerFundraising Consultants


Graduates will gain a fully integrated marketing and communications approach that effectively evaluates, plans, and implements an organization's promotional activities and business objectives. This major focuses on a digital and omnichannel world where shifting media consumption trends, global digital networks, and rapid growth of mobile communications has resulted in a need for marketing and communications professionals who can create cohesive and compelling brand messages that engage consumers while building brand equity.

This diploma program consists of a common first year to build a practical grounding in general business skills and knowledge. Students choose from the following majors to further develop their business expertise on a business path that is best suited for them. Students must declare their major before applying to graduate.
Modified on November 14, 2022