MacEwan University

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Marketing

MacEwan University

Faculty:School of Business
Degree:Bachelor; Honours
Field of Study:Marketing/Marketing Management, General
Length:4 Year(s)
Cost per year:*
National: $7,403
International: $22,570

Please visit the MacEwan University tuition estimator for information on tuition.

Scholarships:1
Careers:Advertising ManagersInfluencerFundraising Consultants

Description:

The Marketing area of study focuses on marketing fundamentals, strategy, analysis and quantitative measurement. You will gain an understanding of the marketing function and how that aligns with other organizational functions. Marketing research drives not only promotion (of which advertising is one small component) but also price, placement and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. You will undertake projects that involve conducting research and analyzing marketing metrics. The context in which you study includes local, national and international marketing initiatives.

Prerequisites:

Grade for Entrance Previous Year (%)*65 to 100

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on August 31, 2022