Manchester Metropolitan University

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Advertising and Brand Communications

Manchester Metropolitan University

Faculty:Department of Marketing, Operations and Digital Business
Degree:Bachelor; Honours
Field of Study:Advertising
Length:3 Year(s)
Cost per year:*
National: $27,288

Fees are in Canadian Dollars and may vary due to the exchange rate.

Careers:Advertising ManagersInfluencerAdvertising and Promotion Consultants

Description:

Whatever the brand, whatever the market and whatever the media, successful advertising comes down to a combination of creative thinking, commercial awareness and strategic insight. The kind of people who excel in the industry don’t just offer exciting ideas, but also have an excellent eye for detail, a flair for communication and an instinctive understanding of their audience.

This degree offers it all, and more. The course covers consumer behaviour, brand management and digital communications to name a few areas. You’ll get to grips with media landscape, exploring integrated campaigns that balance traditional and digital channels. You’ll put your creative abilities to the test, turning your own ideas into memorable advertising. And, you’ll learn how it all fits in to a greater marketing strategy designed to build brands. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Canadian High School diploma holders (Grade 12 graduates) are usually accepted, subject to meeting the minimum entry requirements of the University. Please note that Grade 11 mathematics and English and/or above are usually required for most academic courses.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on June 03, 2019