University of Hertfordshire

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Advertising and Digital Marketing

University of Hertfordshire

Faculty:Hertfordshire Business School
Degree:Bachelor; Honours
Field of Study:Advertising
Digital Communication and Media/Multimedia
Marketing, Other
Length:3 Year(s)
Cost per year:*
National: $25,075

Annual fee is £14750. Cost is converted to Canadian dollars and may vary with exchange rate.

Careers:Advertising ManagersInfluencerAdvertising and Promotion Consultants

Description:

The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you'll gain valuable experience in this cutting-edge sector. Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis. Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses. Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing. Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing. Learn to think analytically, too, and you'll have a far better grasp of what does and doesn't work. Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments. Google, Hootsuite, Facebook, LinkedIn, and the Certified Internet Marketer (CIM) all offer certificates that map directly to what students learn in the classroom. Embrace this course focused on the creative and communication aspects of this vibrant, engaging aspect of business.

Prerequisites:

Grade for Entrance Previous Year (%)*60
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •   Mathematics  or   English 

  • Atlantic provinces (NB, NL, NS, PE) Grade 12: 60% average on 5 grade 12 courses, including English and mathematics

  • Ontario Grade 12: 60% average on 6 grade 12 U/M courses, including grade 12 U English and mathematics

  • Quebec Diplome d'Etudes Collegiales (DEC) 60% average on academic courses

  • Alberta, Manitoba, Saskatchewan Grade 12: 60% average on 5 grade 12 courses, including English and mathematics

  • British Columbia Grade 12: 60% average on 4 provincially examinable grade 12 courses, including English and mathematics

  • Northern territories (NT, NU, YT) Grade 12: 60% average on 5 grade 12 courses, including English and mathematics.


* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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Modified on July 23, 2023

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