Viewing course details for 2024 year of entry

Code: PGN2P4
Attendance: Full-time, Part-time
Start: September 2024
International: September 2024
Fees: £11,000 (UK)* £17,300 (INT)*
Duration: 1 year full-time, 2 years part-time
Course Leader: Dr Adam Dalton
Study mode: On campus
Location: Hendon campus
Placement year: No
School / Department: School of Design

Currently Reading: Course overview

Challenging, diverse and always evolving – this master's programme prepares aspiring media professionals to meet the challenges posed by a period of unprecedented change in the local and global media environment. There are numerous and diverse professional pathways in the creative and digital economy and this course is designed to prepare you with key sector skills such as digital media marketing, audience engagement and data analytics to ensure you succeed in the workplace.

Additionally, this offers a wider analytical perspective on the issues affecting media and creative industries and gives emphasis to equipping you with soft skills, new styles of leadership and an appreciation of creativity as an integral part of management practices in the field.

Why study MA Media Management at Middlesex University?

This programme combines applied and theoretical knowledge and understanding to equip you with the vital skills necessary for a successful management career in the media. It's been designed to meet the demands of media professionals by focusing on strong leadership skills, the ability to manage change and to promote innovation and creativity.

You'll study pedagogically innovative modules that draw on interdisciplinary strengths of diverse teaching expertise. This includes areas across media studies, the creative industries, political and digital economy, management, marketing and branding, reflecting current professional trends and academic research.

Course highlights

Take advantage of our London location with many production, film and social media companies right on your doorstep as well as being taught by lecturers who are involved in the industry
Learn from an established network of guest lecturers from a range of different industries. Previous lectures and visits included Ofcom, Amazon Studios, Facebook and smaller start ups and production companies
Gain from the inclusion of data fusion skills such as digital marketing and audience analytics
Work opportunities are accessible through industry links with media and creative organisations embedded within the curriculum, field trips and industry visits
Our MDXworks employment hub will connect you with an Employability Adviser who will work with you to develop a tailored programme of employability support for you including 1:1 advice and guidance
Get free access to the resources, learning materials and software.

Hello, and welcome to this short overview of Middlesex University's MA media management program. I'm Dr. Adam Dalton, I'm the program leader for the MA media management. You can message me directly if you wish, there's my email address, don't worry, I'll show it again at the end.

If I'm out of the office, you can also message our director of programs, Anna Cherelamadou. Okay, so the MA media management, lots of people are like, when you say media, what do you mean? Is it social media?

Is it press and media? Is it digital media? Well, it's kind of all of that, really. Our MA media management focuses specifically on the creative industries and social media and digital marketing. Okay, we focus on the UK examples in that field, because the UK is what is a mature, well developed information society or knowledge economy.

Now you might think, well, what's an information society? Well, it's a society that has particular levels of information technology and infrastructure. Now, it's not just having lots of computers, it's about a population who have very high information literacy and access levels, private access levels.

Governments that are open and provide information that can be accessed freely, education resources that can be accessed freely. Now, obviously, there are organizations that control that digital content and, you know, want to charge people for access because of unique copyright, etc.

So. When there's more of a business model behind it then it's described as a knowledge economy more than an information society anyway. Middlesex University is of course based in London. London is an international creative city.

Now that's a city with well -developed creative industries that take advantage of media, media management, social media, but big tech as well. Broadcast companies and organizations, massive IT companies and so on.

A creative city is full of creative workers who work in particular styles and needs certain freedoms to work creatively. Anyway you'll learn more about that if you decide to join the MA. London is a media hub with a creative cluster so this is where you get certain types of organizations co -locating, coming to the same location, sharing technology audiences and workers, okay.

So London is a, is a media hub with creative clusters. It's also a tourist center we have, and as you know it's a very old capital city with cultural heritage industries which are a section of creative industries.

And consequently, of course, London has a very strong community of social media workers, digital marketing workers and DTC businesses which is direct to consumers. You may have heard of the fashion company called ASOS, A -S -O -S, that's a British director consumer business.

It's an online fashion business retailer and it's British, okay. Middlesex University works within this context. We have arts and creative industries, faculty and campus. We have partnerships, we're at the heart of this community.

Okay, on the MA media management, we have three terms. It's a face -to -face full -time course. You'll do a couple of modules in term one, couple of modules in term two, and then there's a term three, summer term major project where you do a piece of media research, okay.

The type of research though that if you were working as a media manager, you might do for a large, a medium to large organization. We have media management in practice module, audience engagement and data analytics.

This is particularly online audiences, obviously, but not exclusively. Project management, which is a key discipline in medium to large organizations, media management organizations. I don't know if you know, but the first project management organization, methodology sigma six or six sigma came out of it and work breakdown structures and gantts that came out of the media management sector.

And on ours, we look at a methodology known as Kanban or agile or scrum. Okay. And you'll also do research skills. Now, this is market research skills, but also academic research skills, which do complement each other.

Do you understand that there is both theory and practice in this MA because it is an academic qualification, albeit it's one that prepares you for the world of work and practice. So we have both theory and practice on the MA.

And then digital marketing for the creative industries, major project, as I say, you're working more on your own with a supervisor there where you're undertaking a particular piece of research. Okay.

Why middle sex? Well, as I say, the location helps, right? We have partnerships with industry and we bring in guest speakers from top UK companies and organisations to give you guest lectures on the MA.

We also try and get you work placements with top UK companies in the area of media management and we have a unit, a team called MDXWorks Middlesex Employability Service that will help you find a work placement while you're on the MA and Middlesex University has a very good track record in securing jobs for its alumni once they finish the MA with companies in publishing, theatre and film, journalism, copywriting, advertising, gaming, social media management and so on.

We have a campus, beautiful campus in the suburb known as Hendon on the top of a hill, beautiful beautiful and green, some clean air up there actually and yeah we have world -class media facilities and a thriving student community and outstanding student support services.

We have a wonderful library, as I say media services, a newsroom and so on, film equipment, film studios, all of that but we're also interested in supporting our students financially in terms of their well -being and in terms of their extra learning needs.

So our libraries team has an academic support team so you know if you ever are finding the MA a bit difficult and you need help with something we have a team to help you outside of the classroom as well.

Okay you can apply for the MA online but if you do have questions that you'd like answered in advance or whatever just let me know okay bye -bye.

MA Media Management promo

What will you study on the MA Media Management?

This course will develop the research and professional skills you’ll need to work autonomously and be able to access and shape the media industry and related industries.

Throughout your studies, there will be opportunities for collaboration and partnership with industry across and beyond the programme. You’ll explore research-informed analytical perspectives on the issues affecting work in these industries and acquire the skills necessary to meet the challenges posed by a period of unprecedented change in the local and global media environment.

Our degree is ideal in preparing graduates for a management career in the media and related industries.

About your course

What will you gain? In addition to an in-depth understanding of media management, you’ll learn digital and media marketing skills vital to engage with the current media landscape. You’ll enhance your numeracy and foundational data analytics skills, especially within media consumption and audience measurement metrics. Throughout your degree, you’ll acquire a broad range of work-related skills, from organisational and planning skills, to budgeting, timetabling, the reporting of findings and report-writing. This course encourages independent learning and research through the self-management of the major final project. Furthermore, you’ll have plenty of opportunities during your studies to demonstrate team-work, problem-solving and leadership skills and gain effective communication in written, verbal and visual forms, including negotiation and presentation skills.

The module provides an overview of the course and addresses the relationships between media management, policy and economics, content production and distribution, and society. You'll consider the drivers for change within media and creative industries and the context for managerial decision-making.

Choosing to do a postgraduate degree means that you will be interested and engaged in gaining research skills that enable you to embark on a process of knowledge-making, self-discovery and self-motivation. Through hands-on assignments, you will gain project management skills beneficial for your future career, such as defining, planning and costing projects, which consequently will inform the development of the final major project proposal.

The module addresses the reconfigured relationship between media and creative industries and their audiences. Key challenges and issues will be evaluated in the context of big data, small data, AI, and the ‘affective turn’ in audience research approaches. This will equip you with an understanding of media engagement and consumption, the changing role of audiences, participatory cultures, and ways of exploring audiences through digital methods.

This module aims to explore digital marketing looking at the challenges and opportunities the new technologies and concepts such as social media, search engines, mobile advertising and user generated content bring to creative industries at international level. You'll be equipped with knowledge and practical skills in the virtual market place and be prepared to manage and apply new digital marketing models, social media and branding strategies.

During this module, you'll develop a research-based, practically-oriented final project and demonstrate critical and independent thinking. This should draw on topics covered during the MA, addressing the specificities, challenges, innovations and opportunities within media management and the creative industries more broadly, and explore more forensically a subject identified as key to career development.

Optional modules are not offered on this course.

For more details on this course, please download the Media Management MA specification (PDF).

Register your interest

Teaching

You'll be taught by an experienced teaching team with a wide range of expertise and professional experience.

We are regularly reviewing and updating our programmes to ensure you have the best learning experience. We are taking what we've learnt in recent years by enhancing our teaching methods with new and innovative ways of learning. Please regularly check this section of the course page for updates.

This course introduces an integrated strategy that reinforces practice-based and active research-based learning, allowing you to practise assessments with ‘real-world’ outputs and connects you with the workplace.

Throughout the course of study, you are offered practical tools, opportunities linked to industry, and scholarly knowledge, all of which will enhance your understanding of the ever-changing media environment. This is taught through guest lectures given by industry professionals, online tutorials via LinkedIn Learning and networking experiences through industry events and field trips online and on-site when appropriate.

You’ll be part of a vibrant and diverse cohort, sharing professional and academic experience from all corners all the world, leading to a highly stimulating learning environment. You’ll have access to online forums where you can participate in student and peer-led discussions expanding on key questions and topics of the week, share material and receive tutor and peer-feedback. Our academic team will encourage and mentor you on a transformative journey, in order to develop your personal knowledge and experience and ensure you achieve your potential, academically and professionally.

This master's degree incorporates a blended teaching approach, offering a flexible mode of delivery involving both online and on campus learning when appropriate

The programme offers a range of new innovative modules which connect the disciplines of management with the specificities of the media industries.

As future media managers, you'll engage in research-oriented personal and exciting major projects that consider major disruption and change and the transformative potential this offers for a sustainable and inclusive field of media work.

Formative and Summative Assessments include:

Presentations
Industry reports
Pre-recorded video talks
Essays
Reflective writing
Individual projects that require research
Practical group and individual assessments
Formative assessments, individual and group presentation and audiovisual work (posters, data visualisations).

You have a strong support network available to you to make sure you develop all the necessary academic skills you need to do well on your course.

Our support services will be delivered online and on campus and you have access to a range of different resources so you can get the help you need, whether you’re studying at home or have the opportunity to come to campus.

You have access to one to one and group sessions for personal learning and academic support from our library and IT teams, and our network of learning experts. Our teams will also be here to offer financial advice, and personal wellbeing, mental health and disability support.

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Careers

How can the MA Media Management support your career?

Once you graduate, you'll be equipped to enter a variety of types of employment. You could also choose to continue academic study at a higher level, for example a doctorate.

Recent graduates have gone on to the following roles:

Media Manager
Media industry consultant
Digital strategist
Media project planner
Social media manager
Digital marketing manager
Editor
Social media analyst
Content strategist
Creative team leader.

Entry requirements

Qualifications

We normally require an undergraduate honours degree 2:2 or above in humanities, social sciences or another related subject

Applicants with substantial work experience in the media/creative industries will also be considered and may be admitted and considered through an interview process and their work portfolio.

Eligibility

UK/EU and international students are eligible to apply for this course.

Academic credit for previous study or experience

If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study. For further information please visit our Accreditation of Prior Learning page.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

Qualifications

We accept the equivalent of the below qualifications from a recognised overseas qualification:

We normally require an undergraduate honours degree 2:2 or above in humanities, social sciences or another related subject

Applicants with substantial work experience in the media/creative industries will also be considered and may be admitted and considered through an interview process and their work portfolio.

Academic credit for previous study or experience

Visas and immigration

You will not need a visa to study in the UK if you are a citizen of the European Union, Iceland, Liechtenstein, Norway or Switzerland. If you are a national of any other country you may need a visa to study in the UK. Please see our Visas and immigration page for further information.

International students who require a Student route (formerly tier 4) visa to progress on a course at Middlesex University must apply for study on a full-time basis. However, this course is offered part-time so you are eligible to apply on a part-time basis.

Part-time study

Changes to the Immigration Rules introduced in January 2018 now allows international applicants to apply for Student route (formerly tier 4) visas for part-time postgraduate study (courses leading to a qualification at RQF level 7 or SCQF level 11 and above).

Student route visa students studying part-time are subject to certain restrictions:

no work (paid or unpaid)
no work placements as part of the programme
no dependants
no extending under Student route visa in the UK. This includes Student route visa applications to work as a Students' Union Sabbatical Officer or for the Foundation Programme for postgraduate doctors and dentists
not eligible for the Student route visa Doctorate Extension Scheme

*Please note that, if the course of your choice involves work experience, unpaid work, placements or internships, we will be unable to sponsor you to study a part- time course under the Student route (formerly tier 4) visa.

English language requirements for international students

You must have competence in English language to study with us. The most commonly accepted evidence of English language ability is IELTS 6.5 (with minimum 6.0 in all four components). We also normally require Grade C GCSE or an equivalent qualification. Visit our English language requirements page for a full list of accepted tests and qualifications.

If you don't meet our minimum English language requirements, we offer an intensive Pre-sessional English course.

Interviews, entrance tests, portfolios and auditions

Entry onto this course does not require an interview, portfolio or audition.

How to apply

Applications for postgraduate study should be made directly to the university.

Please visit our Postgraduate application page for further information and to apply.

Student support

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team.

Wellness

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page.

Fees and funding

The fees below refer to the 2024/25 academic year unless otherwise stated.

UK students

Full-time students: £11,000
Part-time students: £73 per taught credit
Part-time students: £37 per dissertation credit

International students

Full-time students: £17,300
Part-time students: £112 per credit
Part-time students: £56 per dissertation credit

*Course fees are subject to annual inflation so the total costs for study are shown here as a guide

For more information and to answer your frequently asked questions, please visit our postgraduate funding page.

The following course-related costs are included in the fees:

A free electronic core textbook for every module,
All printing and copying required for your study,
Self-service laptops available for loan for a maximum of 24 hours,
Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders.
Entrance or ticket costs for field trips that may be included in your programme.

There are no significant anticipated additional costs. You may need to invest in academic books or key media texts to support your study, but purchasing these books is not required as any essential texts will be provided through Learning Resources. We do recommend however, that you invest in a memory stick or arrange to have access to a cloud drive to make frequent back ups of your work. Cloud storage often comes free with a third party email account, or you can sign up for a service like dropbox, so purchasing memory or storage is not essential.

Scholarships and bursaries

As an undergraduate alumnus continuing postgraduate studies at Middlesex, you are eligible for an alumni award worth 20% off your fees.

Get answers from our Unibuddy student ambassadors

Next steps

We’ll carefully manage any future changes to courses, or the support and other services available to you, if these are necessary because of things like changes to government health and safety advice, or any changes to the law.

Any decisions will be taken in line with both external advice and the University’s Regulations which include information on this.

Our priority will always be to maintain academic standards and quality so that your learning outcomes are not affected by any adjustments that we may have to make.

At all times we’ll aim to keep you well informed of how we may need to respond to changing circumstances, and about support that we’ll provide to you.

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