Hospitality and Tourism Management - Beverage Management Major

This course provides an introduction to the financial accounting aspects of the hospitality industry. This includes generally accepted accounting principles, financial statement preparation, the accounting cycle, specialized journals, accounting for cash, accounts receivable, sales, payroll and inventories.

Upon completing this course, students will have acquired the knowledge and skills to use industry-standard tools to perform financial calculations. The financial calculations include simple and compound interest, debt repayment, valuation of investments, simple and general annuities, amortization of debts, sinking funds and bond valuation problems. Students will also learn to analyze, apply, visualize and present the results to inform business planning and decision-making related to the hospitality and tourism industry.

This course examines techniques to communicate and present your ideas using your professional skills and various technological solutions. Topics include writing business documents, creating and delivering presentations, preparation for career launch, foundations of effective teamwork, report writing, sourcing and citing information and interpersonal communication. Concepts are reinforced through relevant, task-based activities and assessments.

Equivalents:

• COMM 256

In this introductory course, you will learn about economic principles in analyzing problems in the business and consumer sectors of the Canadian economy. Some topics covered are economic scarcity, demand, supply, elasticity, and perfect and imperfect competition.

Equivalents:

• ECON 1010

This course explores financial strategies and techniques for analyzing business performance and decision-making in the hospitality industry. Topics include budget flexibility, contribution margins, and the strengths and weaknesses of master budgeting models. Core skills taught in this course include analyzing budget variance, using cost/volume/profit (CVP) relationships to calculate break-even and contribution margins, conducting “what if” analysis and applying hospitality industry cost items, concepts and classifications. These skills will help you become a proactive decision-maker who understands complex financial matters in the hospitality industry.

Pre-requisites:

• ACCT 206

This course explores the various sectors of the hospitality and tourism industry, the links between the sectors, and the benefits and impact of the industry on the economy, the environment and employment. Topics include hospitality and tourism careers, health and wellness in the industry, and the hospitality mindset. Considering customer satisfaction and pride of place, you will identify areas fundamental to the successful planning and development of a destination.

This course will prepare you with appropriate certifications for applied learning environments and the workplace. Certifications include Food and Safety Sanitation (FSAN), ProServe liquor service training, Workplace Hazardous Materials Information System (WHMIS) training and White Hat Academy training for employees in Calgary’s tourism industry. You will complete these certifications as part of the course.

This course provides an overview of Canadian and international laws applicable to the hospitality and tourism industry that will explain your legal and ethical responsibilities in a guest environment. Topics include travellers’ rights in Canada and abroad, the basics of Canadian law, contract law, employment law and business legal structure, and liability and dispute resolution. To help with decision-making, you will explore risk assessment tools and the practicalities of negligence for both personal injury and food and beverage service.

This course includes the foundational knowledge and skills required by HR Professionals and business managers. This course includes an overview of human resource management, human resource planning, employee compensation and benefits, recruitment, selection and training of employees, performance management, government regulation and health and safety in the workplace.

This course provides tools and tests to explore your personality styles, biases and communication preferences to build deeper cross-cultural understanding and strong team dynamics. Topics include self-awareness, strategies to maintain health and wellness, cross-cultural communication and group norm setting. These foundational concepts will support further communication studies.

Examining leadership styles and staff motivators, you will explore strategies for developing high-performance teams with a service culture mindset for a hospitality business. Topics for this course include leadership, team negotiating, workforce planning and the impact of management practices on motivation, health, and wellness.

Pre-requisites:

• LDSH 202

This course will introduce you to key topics in organizational behaviour in the hospitality and tourism industry. These topics include the role of leadership in organizational culture, creating a health and wellness culture and managing change and innovation, handling conflict and applying theories of organizational behaviour. These topics will help you understand managers' important roles in directing organizational change in response to the realities of power and politics in organizational life.

Pre-requisites:

• LDSH 310

This course introduces tourism and hospitality branding, marketing and experience design. Topics include the importance of a service culture, the brand promise and guest experiences. You will explore how a brand can impact guest motivation and experience and how this can create a competitive advantage in the hospitality and tourism industry.

This course introduces marketing and sales principles in the tourism and hospitality industry. Topics include tourism distribution channels, the marketing mix, target markets, consumer behaviour and its impact on the customer journey.

This course will teach you how to create and implement a marketing and sales plan that addresses common issues in service and marketing. You will also learn how to prepare a market analysis report, establish market strategies and objectives, develop a marketing program, apply integrated marketing communications and compare methods for evaluating and controlling marketing performance. This knowledge will allow you to recognize new opportunities for attracting guests in competitive and evolving markets.

Pre-requisites:

• MKTG 250

This course provides a bridge between academic studies and practical, experiential learning. The choice of worksite is flexible and can include hotels, restaurants, tour operators, car rental agencies, resorts and other approved hospitality and /or tourism operations. Proof of work experience is required for graduation.

Pre-requisites:

• COMM 265
• HOSP 210
• LDSH 202
• MKTG 200

This course provides an overview of the beverage industry, covering the production of common alcoholic and non-alcoholic drinks. Topics include career opportunities, regulatory requirements and professionalism in the beverage industry. You will apply basic beverage service techniques and demonstrate knowledge of wine, spirits, cocktails, beer, coffee and tea.

Pre-requisites:

• HOSP 210

In this course, you’ll explore beverage sales and retail theory and principles. Topics include the rules and regulations governing the beverage industry and sales, marketing and merchandising in retail businesses and food and beverage outlets. You’ll also examine agency sales channels, product labelling, networking techniques and possible careers in beverage sales.

This course builds on your knowledge of beverage products and service. Topics include beverage costing, cocktail preparation and recommending alcoholic and non-alcoholic drink pairings to enhance guest experience. You will engage in hands-on learning by working with SAIT industry partners and on-campus venues.

Pre-requisites:

• BEVM 210

This course expands and applies your knowledge of beverage products and services. Topics include guest and team communication, using demographics to meet guest needs and expectations and leadership in the beverage industry. This course culminates in planning and designing a beverage event.

Pre-requisites:

• BEVM 300

This course examines the various costs of a beverage program and how to use inventory management and program design to generate revenue. Topics include the impact of pricing on consumer behaviour, inventory management practices in the hospitality industry, menu design and strategies for maximizing revenue.

Pre-requisites:

• BEVM 300
• MKTG 250

This course provides a deeper understanding and appreciation of back-of-house operations and highlights the importance of collaboration between front-of-house and back-of-house staff. You will examine kitchen etiquette, safety, butchery, sustainable food sourcing, and food identity. You will also develop fundamental food and beverage preparation skills through hands-on activities.

Pre-requisites:

• HOSP 210