Nurture your creative skillset to boost your career in marketing.
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Work Integrated Learning
The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery....(read more)
Nurture your creative skillset to boost your career in marketing.
The two-year Business - Marketing Ontario College Diploma program provides learners with a strong theoretical marketing foundation and the opportunity to apply it through hands-on industry projects, assignments and simulation tools. You develop the knowledge and applied skills to succeed in a wide range of marketing and business roles. Additionally, you use computing technology in a collaborative learning environment to learn, develop and apply the technical skills that employers desire.
Learn about how marketing affects the operations of a business - from product conception to launch and delivery.
Explore concepts such as:
Complete hands-on assignments that involve case studies, simulation platforms, research assessments and role-playing. You also have the opportunity to work with industry clients in the program, including developing a full marketing plan for a local client.
Students also have the option to gain real-world experience through a paid co-operative education (co-op) work term (see Additional Information for more details). Please note that places in the co-op work term are subject to availability and academic eligibility. Please note admission to the co-op program does not guarantee a co-op placement.
After you graduate, you can pursue employment in a wide range of marketing opportunities, including:
NOTE: See Additional Information for details regarding program progression for standard and co-op versions of the program.
This program is well-suited for students who:
Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.
Code:
ACC2214
Course Name:
Financial Information for Marketing
Course Description:
Students are introduced to management accounting information used by the marketing manager to make financial decisions. Computer application... + Read More
Hours:
42.0
Code:
BUS2301
Course Name:
Business Computer Applications
Course Description:
The knowledge gained in this course provides students with a solid foundation for future learning in other studies, and in business. Student... + Read More
Hours:
42.0
Code:
ENL1813B
Course Name:
Communications I
Course Description:
Communication remains an essential skill sought by employers, regardless of discipline or field of study. Using a practical, vocation-orient... + Read More
Hours:
42.0
Code:
MKT2205
Course Name:
Marketing Foundations
Course Description:
Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. S... + Read More
Hours:
56.0
Code:
MKT2216
Course Name:
Skills Transferable to Business
Course Description:
Learners develop foundational business skills to help them successfully graduate and prepare for the workforce. The focus is on preparing le... + Read More
Hours:
42.0
Code:
QUA0002
Course Name:
Business Mathematics
Course Description:
Students review basic arithmetic and algebra, as well as mathematic tools and concepts required for solving problems found in a business env... + Read More
Hours:
42.0
Code:
ENL1823B
Course Name:
Communications II
Course Description:
Students continue to expand their practical writing and speaking skills for successful communication in business. Using real-life scenarios ... + Read More
Hours:
42.0
Code:
MKT2206
Course Name:
Product and Pricing Strategies
Course Description:
Students acquire an in-depth appreciation for product and pricing strategies and tactics. Students gain a thorough appreciation for the new ... + Read More
Hours:
56.0
Code:
MKT2219
Course Name:
Marketing Research I
Course Description:
Students explore the foundations of marketing research principles, how marketing research is used to inform marketing decisions, and how it ... + Read More
Hours:
42.0
Code:
MKT2282
Course Name:
Professional Selling
Course Description:
Students develop the selling skills they require during a business career. Major topics studied include the importance of the selling functi... + Read More
Hours:
56.0
Code:
QUA0008
Course Name:
Statistics
Course Description:
Descriptive methods of data classification, sampling, collecting, organizing, and presentation of data in order to evaluate various business... + Read More
Hours:
42.0
Code:
GED0214E
Course Name:
General Education Elective
Course Description:
Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More
Hours:
42.0
Code:
MKT2207
Course Name:
Marketing Channels
Course Description:
Students gain an understanding of how businesses leverage distribution channels within their marketing mix, both strategically and tacticall... + Read More
Hours:
56.0
Code:
MKT2217
Course Name:
Global Marketing
Course Description:
Students learn about the issues and the decisions required for businesses to succeed in the global marketplace. The course makes extensive u... + Read More
Hours:
42.0
Code:
MKT2283
Course Name:
Sales Management
Course Description:
Students are provided with insight and knowledge pertaining to the key issues involved in the field of sales management. Emphasis is placed ... + Read More
Hours:
56.0
Code:
MKT2286
Course Name:
Marketing Research II
Course Description:
Students apply the theory of sound marketing research to understand its importance in the managerial decision-making process in today's comp... + Read More
Hours:
42.0
Code:
MKT2291
Course Name:
Integrated Marketing Communications I
Course Description:
Students are provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion, and how the... + Read More
Hours:
56.0
Code:
GED0214E
Course Name:
General Education Elective
Course Description:
Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More
Hours:
42.0
Code:
WKT0019
Course Name:
Work Term I
Course Description:
Co-op work terms provide an experiential opportunity, which is directly related to the field of study. This co-op work term follows third te... + Read More
Hours:
Code:
MKT2208
Course Name:
Digital Marketing
Course Description:
Students focus on digital marketing strategies using a broad range of online marketing tools. Establishing key messages, building engagement... + Read More
Hours:
56.0
Code:
MKT2213
Course Name:
Skills for the Workplace
Course Description:
Students focus on planning and enhancing the skills required to pursue the next phase of their career preparation. The course contains two s... + Read More
Hours:
28.0
Code:
MKT2260
Course Name:
Industry Marketing Plan
Course Description:
Students apply concepts to an industry client. Working in teams, students create a marketing plan for a local business. The course works in ... + Read More
Hours:
70.0
Code:
MKT2261
Course Name:
Marketing Plan Project Field Work
Course Description:
Student teams are assigned to work with an industry client to research all aspects of the client's business including all pertinent internal... + Read More
Hours:
42.0
Code:
MKT2292
Course Name:
Integrated Marketing Communications II New Media
Course Description:
Further insight into current trends and developments in interactive and digital communications, media relations, event marketing and sponsor... + Read More
Hours:
56.0
Code:
GED0214E
Course Name:
General Education Elective
Course Description:
Students choose one course, from a group of general education electives, which meets one of the following five theme requirements: Arts in S... + Read More
Hours:
42.0
Graduates may be employed in a wide range of marketing activities, including sales (both business-to-business and business-to-consumer), sales promotion, advertising, web and digital marketing and social media, marketing research and planning, purchasing, customer service and product/brand management. Opportunities may be available with domestic and international retailing, manufacturing, service and wholesaling firms, and in government departments and agencies. In addition to employment in the public and private sectors, some graduates may pursue self-employment opportunities.
Please note: There may be more pathways available for this program than are listed here. Please use our Pathways search tool to see every option.
The graduate has reliably demonstrated the ability to:
Get an idea of how much each semester will cost with our Tuition and Fee Estimator.
Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.
Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro.
Fees are subject to change.
Additional program related expenses include:
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
Not sure if you meet all of the requirements? Academic Upgrading may be able to help with that: https://www.algonquincollege.com/access/.
Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.
Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:
ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228
Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.
Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.
International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.
For further information on the admissions process, contact:
Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro
Please note: Students who are unable to continue in the Co-Op Stream following Level 3 are eligible for a scheduled break before transitioning to the standard stream of the program.
CO-OP INFORMATION: All applicants apply directly to the non-co-op version of this program through OntarioColleges.ca or our International Application Portal. Students may elect to participate in the co-op version, two terms prior to the first co-op work term, subject to availability and academic eligibility.
Co-operative education (Co-op) allows students to integrate their classroom learning with a real-world experience through paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op course, readiness activities and workshops.
Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin College and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and guides the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to relocate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.
Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses. For more information on your program`s co-op level(s), visit the courses tab on your program`s webpage.
International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid Co-op/Internship Work Permit prior to commencing their work term. Without this document International students are not legally eligible to engage in work in Canada that is part of an academic program. The Co-op/Internship Work Permit does not authorize international students to work outside the requirements of their academic program.
For more information on co-op programs, the co-op work/study schedule, as well as general and program-specific co-op eligibility criteria, please visit www.algonquincollege.com/coop.
Levels 01 and 02 of the non-co-op program are also offered part-time and full-time through AC Online. NOTE: Level 03 and 04 must be completed full-time on campus. For more information please visit: www.algonquincollege.com/online/.
Graduates are eligible to apply for certifications from the Canadian Professional Sales Association (CPSA) visit www.cpsa.com.
PROGRAM PROGRESSION:
Fall Intake Standard | Co-op | Winter Intake Standard | Co-op | |
---|---|---|---|---|
Fall | Level 1 | Level 1 | ||
Winter | Level 2 | Level 2 | Level 1 | Level 1 |
Spring | BREAK | BREAK | Level 2 | Level 2 |
Fall | Level 3 | Level 3 | BREAK | Level 3 |
Winter | Level 4 | WORK TERM | Level 3 | WORK TERM |
Spring | Level 4 | Level 4 | Level 4 |
Erika is a Professor in Human Resources and is the School of Business Faculty Coop Coordinator.
Erika has over 11 years of teaching experience and over 8 years Coop experience at Algonquin College.
Her industry experience has been as a Human Resources Generalist for both public sector organizations and private enterprises.
Erika holds a Bachelor of Commerce degree from the University of Ottawa with a double major in Human Resources Management and Marketing.
Erika enjoys guiding and supporting students through their academic journey to develop skills which will enable their success for their chosen career.
When she is not teaching Erika enjoys travelling and participating in a wide variety of sports.