Digital Analytics
As investments in online channels continue to grow, businesses are increasingly looking for quantifiable results that maximize returns from digital initiatives.
- Learn fully online from anywhere in Canada and get knowledge in online metrics for application in marketing campaigns and user experience
- Benefit from supportive and experienced facilitators who are active in their industry
- Courses are built with flexibility in mind and can be accessed anytime and from anywhere
Program Availability and Schedule
Availability
Availability varies by course. Click here to view availability for courses in this program.
Schedule
Given the part-time delivery of this program, there is not a standard schedule for all learners.
Program Summary
Credential
Program Code
Area of Interest
Through case-studies, online discussions and assignments, learners develop a solid understanding of the metrics and tools at their disposal to identify actionable insight, optimize an organization`s online user experience and digital marketing campaigns, and influence customer-focused change within an organization.
Graduates deliver value to the business by transforming data into insights geared to helping digital leaders make more informed decisions and may find employment within government agencies, consulting and private sector company functions responsible for managing and optimizing online customer experiences and digital marketing initiatives. Graduates may also work as self-employed entrepreneurs in the digital analytics industry....(read more)
Overview
As investments in online channels continue to grow, businesses are increasingly looking for quantifiable results that maximize returns from digital initiatives. As a result, digital analytics has become a dynamic and innovative field of strategic importance. In this online College Certificate program, learners explore the measurement, collection, analysis and reporting of Internet data for the purposes of optimizing Web, Social Media and Mobile channels. Learners gain a broad perspective by going above and beyond clickstream data to investigate complementary research methodologies that shed light on the complete customer experience.
Through case-studies, online discussions and assignments, learners develop a solid understanding of the metrics and tools at their disposal to identify actionable insight, optimize an organization`s online user experience and digital marketing campaigns, and influence customer-focused change within an organization.
Graduates deliver value to the business by transforming data into insights geared to helping digital leaders make more informed decisions and may find employment within government agencies, consulting and private sector company functions responsible for managing and optimizing online customer experiences and digital marketing initiatives. Graduates may also work as self-employed entrepreneurs in the digital analytics industry.
To qualify for this certificate, you must complete the program within two years.
SUCCESS FACTORS
This program is well-suited for students who:
- Are analytical and are problem solvers.
- Have an investigative and inquisitive mindset.
- Have familiarity with online user experience design and digital marketing strategies.
- Are knowledgeable of business principles and business tools.
Courses
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Online  |
| Course Number | Hours | Course Name | Summer |
|---|---|---|---|
| DAT2100 | 42.0 | Digital Analytics | |
| DAT2101 | 42.0 | Web and Mobile Analysis Techniques | |
| MKT2120 | 42.0 | Marketing Campaign Analysis Techniques | |
| MKT2121 | 42.0 | User Behaviour Research | |
| BUS2130 | 42.0 | Strategic Analytics | |
COURSE DESCRIPTIONS
DAT2100 Digital Analytics
In today's multichannel business environment, understanding how customers interact with digital touchpoints is critical to the success of an organization. Using a practical, vocation-oriented approach, learners develop a thorough understanding of the digital analytics landscape, from data collection methodologies and tools to the limitations imposed by technology and privacy matters. Learners identify which metrics best measure web, mobile, social and marketing channels and how to use each one to gain insights into customer experience.
DAT2101 Web and Mobile Analysis Techniques
Turning data into insights is the secret to being a great digital analyst. Learners develop valuable investigative analysis techniques to identify customer experience shortfalls with the goal of developing actionable optimization recommendations. Through hands-on exercises, learners adapt the art and science of digital analysis to website content, eCommerce, mobile, social, site search and Search Engine Optimization (SEO) in order to provide answers to business questions.
MKT2120 Marketing Campaign Analysis Techniques
Today's marketer is presented with an ever-growing number of ways to target and reach the digital consumer. Measuring the business value of interactions across offline and online channels is a constant challenge. Learners measure the customer's multichannel journey, focusing on what happens beyond the click. Through real-life scenarios, learners become familiar with the myriad of acquisition and retention-based marketing channels - from email, display advertising and Paid Search, to social media and multichannel tactics - and then apply digital analytics concepts to measure, report, analyze and help marketers understand a campaign's business performance.
MKT2121 User Behaviour Research
Beyond the world of clickstream data lies an array of user experience research methods that bring a wealth of knowledge on the complete customer experience, moving beyond the what and shedding light on the why. Learners develop and use personas to aid in website design and optimization. Learners use A/B and multivariate techniques, while recognizing the benefits of shifting decision-making power to customers. Research methods including usability studies, card sorting, heuristic evaluations, ethnographic research and surveys are examined to broaden learners' knowledge of how to measure and improve the digital experience.
BUS2130 Strategic Analytics
The success of a digital analytics program is contingent on the web analyst's ability to align measurement efforts to business objectives and effectively communicate digital insights across various levels of an organization. Learners create relevant and actionable key performance indicators that align digital analytics to business objectives, and integrate analytics within digital development and business decision-making processes. Key organizational challenges and solutions for fostering an analytics culture are explored, focusing on the development of stakeholder communication strategies to drive customer experience improvements.
Careers & Pathways
Careers
Graduates may pursue career opportunities such as digital marketing managers, web analysts, online user experience professionals and digital product managers. Graduates may also work as self-employed entrepreneurs in the digital analytics industry.
Pathways
Please use our Pathways tool to search for pathway options.
Learning Outcomes
The graduate has reliably demonstrated the ability to:
- Select analytics methods to solve digital business problems.
- Lead web analytics implementations that deliver accurate and meaningful data using knowledge of technical issues and privacy regulations.
- Build tailored reports to effectively communicate results.
- Draw insights and recommend enhancements based on digital analytics data that maximize business value from digital channels and marketing campaigns.
- Recommend key performance indicators which strategically align digital analytics to business goals and enable an analytics-driven culture across an organization.
- Select and implement A/B or multivariate tests, usability studies, surveys and other research methods to acquire behaviour insight.
- Develop user personas to aid and promote user-centered design.
Tuition & Fees
2023/2024 Academic Year
Fees are subject to change.
Fees for part-time programs are charged on a course-by-course basis and are published on each individual course page. For questions related to fees, please call the Registrar's Office at 613-727-0002.
Graduation Fee
Once you have completed all the courses in the program, it is the responsibility of the student to complete a credential application (https://www.algonquincollege.com/online/certificationgraduating/). A graduation fee is charged when the application is submitted. After your credential application has been approved, you will be invited to Convocation.
Admissions Requirements
All applicants must satisfy both College Eligibility and Program Eligibility requirements.
College Eligibility
The following requirements are recommended to ensure success in the program:
- Ontario Secondary School Diploma (OSSD) or equivalent; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program).
Program Eligibility
The following requirement is recommended to ensure success in the program:
- English, Grade 12 (ENG4C or equivalent).
- It is recommended applicants with international transcripts have the following IELTS or TOEFL scores to ensure success: IELTS-International English Language Testing Service (Academic) Overall band of 6.0 with a minimum of 5.5 in each band; OR TOEFL-Internet-based (iBT) Overall 80, with a minimum of 20 in each component: Reading 20; Listening 20; Speaking 20; Writing 20; OR Duolingo English Test (DET) Overall 105, minimums of 105 in Literacy and 85 in Production.
Application Information
Registration Note:
If you would like to take courses individually or start the program part time, you are not required to apply to the program. You can register for up to three courses per term by clicking on the course title and selecting "Register Online".
Additional Information
Program Resources
International students wishing to study online should visit https://www.algonquincollege.com/online/international for information related to International online students and for International fees information prior to registering. Please note that AC Online programs do not qualify international students for new study permits or study permit extensions.
Available flexible delivery options allow students the opportunity to complete the program within as little as two terms or as long as two years.
This program is recommended for individuals with professional backgrounds in fields, such as digital marketing, business analysis, e-commerce and web development, who are proficient in computer and Internet usage, and have a college level math background.
PRIOR LEARNING AND RECOGNITION (PLAR):
Students who wish to apply for PLAR need to demonstrate competency at a post-secondary level in all of the course learning requirements. Evidence of learning achievements for PLAR candidates may include a comprehensive challenge examination and/or completion of a portfolio.
ACADEMIC PLANNER
The Academic Planner provides registered part-time students the ability to declare into a program of study. The Academic Planner outlines successfully completed courses to date, as well as courses that need to be completed in order to meet graduation requirements. It is therefore, essential that all part-time students declare to their program of study, allowing administrators to plan course offerings. The tool is available on ACSIS, located under 'Part-time Studies' on the left-hand toolbar.
PROGRAM PROGRESSION:
As per policy AA39: Program Progression and Graduation Requirements when students are admitted to a program, they are assigned to the Program of Study that aligns with their start date. If a student takes a break for two or more consecutive terms the Program of Study is reset to align with the current version (when studies are resumed).
Contact
For additional information, please contact AC Online at online@algonquincollege.com or 613-727-4723 ext. 3330.