Overview

This degree programme prepares you for a professional career in marketing management.

You'll look at key subjects in marketing like economics, accounting, consumer behaviour, digital marketing, social media marketing, brand management and corporate social responsibility. The programme adopts a unique 'practice-based' perspective on the topic, focusing on applying theory to everyday marketing activities. It will prepare you for an industry career with a strong emphasis on employability.

Please note owing to the professional accreditations from the Chartered Institute of Marketing and the Institute of Data & Marketing, direct entry students will only be considered for Level 5 admission.

Find out more

Course options

Select year

Degree

UCAS code: N502 112 UCAS points

BSc (Hons) Marketing, home applicant, full time
- Home Applicant
- Full time, 3/4 years
- Pound 9250 Per year. You don't need to pay this up front.
Apply through UCAS
BSc (Hons) Marketing, home applicant, part time
- Home Applicant
- Part time
- Pro-rata full time fee
Apply direct
BSc (Hons) Marketing, international applicant, full time
- International Applicant
- Full time, 3/4 years
- Pound 14820 Per year
Apply direct

Degree with foundation year

UCAS code: N505 64 UCAS points

BSc (Hons) Marketing, home applicant, full time
- Home Applicant
- Full time, 4/5 years
- Pound 9250 Per year. You don't need to pay this up front.
Apply through UCAS
BSc (Hons) Marketing, international applicant, full time
- International Applicant
- Full time, 4/5 years
- Pound 14820 Per year
Apply direct

What makes this course different

Highly rated by our students

94% of students surveyed on this course responded positively to questions on "Teaching on my Course" in the 2023 National Student Survey. (National Student Survey 2023, Results published 10 Aug 2023)
See full survey
Placement year

This course offers you the option of a work placement. It's not compulsory but will give you extra credits.
Top in the country

Our Marketing courses ranked 1st in the country for “Learning Opportunities” (National Student Survey 2023, Results published 10 Aug 2023)
See full survey

Accreditation

The programme is professionally accredited by Chartered Institute of Marketing (CIM).

Accredited by the Institute of Data & Marketing (IDM).

This provides our graduates with significant exemptions on professional qualifications.

Course modules

Select year

Developing Academic Skills

Core Module

Developing Academic Literacy

Core Module

The aim of this module is for you to develop confidence and autonomy through the ‘learning by doing’ process. It will help you develop your academic literacy, appropriate academic voice and skills and to express argument(s) by using credible academic sources. Additionally, it helps you to apply theoretical concepts/positions in their coursework and also to demonstrate these properly in written form. It is also designed to ensure you understand the concept of academic integrity and associated protocols and the use of Word and referencing tools such as Endnote.

Employability in Hospitality, Events and Tourism (Mental Wealth)

Core Module

The main aim of this module is to familiarise you with the qualities required to identify, secure and retain graduate employment in the dynamic and customer-centric industries of Hospitality, Events and Tourism Management(HET).

You will gain an understanding of the skills essential to working in the HET industries to impact positively on the customer, ways of building relationships with customers and influencing positive experiences for the customer and business. This seeks to identify and meet the "soft skills" and work readiness skills that most employers demand.

Inside Business

Core Module

The Global Business Enterprise

Core Module

Connecting to Business and Employment through Volunteering

Core Module

This module provides you with the opportunity to engage in an activity as a volunteer in a social enterprise or charity. The experience will enable you to witness business processes practice and enables you to identify and try different styles of work. The activity itself will offer you valuable networking opportunities, the development of employability skills, and experience that can enhance your CV.

The first year lays the foundations of your business knowledge by covering key topics such as global economics, business intelligence and professional development. At the same time, you will learn the foundations of marketing so that, at the end of the first year, you'll understand how marketing is threaded through any organisation and connects to wider issues in business management.

Mental Wealth 1: Academic and Digital Proficiency

Core Module

People and Organisations

Core Module

Foundations of Marketing

Core Module

Fundamentals of Business Accounting

Core Module

This module will develop and prepare you for entry into the professional workplace or further studies in accounting and finance. As part of this module, you will learn and develop a sound basis of theory and principles, accounting techniques and skills necessary as a foundation for further study and practical experience in accounting.

Fundamentals of Economics

Core Module

Business Statistics and Data Analysis

Core Module

The second year builds on this by covering specific topics in contemporary marketing, including communications, consumer behaviour and digital marketing. You'll learn how to connect with customers and consumers through digital and traditional channels. You'll use data about consumer patterns to effectively convey your message. You'll cover further topics in business that are useful for marketers, including finance, corporate social responsibility and business research.

Mental Wealth 2: Graduate Employment Competencies

Core Module

Marketing Research Methods

Core Module

The purpose of this module is to introduce you to the process of research in marketing studies. The module will have four specific foci, firstly to outline the research process in terms of strategy, design, literature review and ethics in the context of marketing management studies. Secondly, the module will investigate quantitative forms of research, in terms of sampling, questionnaire design, experimental research, content analysis and data analysis using SPSS®. Thirdly, you will be introduced to the qualitative research paradigm in marketing, exploring topics such as ethnography, interviewing and focus groups as well as data analysis procedures using coding via software such as N-Vivo® and NUDIST®.

Finally, you will be introduced to mixed-methods research, doing research via online techniques such as netnography and the process of writing up marketing research. The module aims to prepare you for the task of conducting your own research project in marketing and will culminate in the development of a research proposal.

Integrated Marketing Communications

Core Module

The aim of this module is to introduce you to Integrated Marketing Communications (IMC) theory and to understand the role that digital media plays in delivering IMC to key organisational stakeholders. The module is structured around four key themes of IMC theory - firstly, the core concepts of IMC are developed and the ways in which marketing communications works with its audiences. Secondly, the ways in which IMC is managed is considered, including the structure of the industry and the ways in which marketing communications activity is measured is evaluated. Thirdly, the critical concept of branding is studied, such as how brand communications are leveraged, corporate branding and the more recent development of employee branding. Finally, the key aspects of the IMC mix are examined, including traditional above and below-the-line media, and the ways in which campaigns are planned and delivered. Crucial to contemporary IMC is the use of digital media, and the module will integrate a digital perspective throughout the content. This module will be pivotal in helping you to understand how organisations build and sustain relationships with their customers, employees, regulators, and industry partners and how digital technology supports and enhances traditional marketing communications tools.

Consumer Behaviour

Core Module

The main aim of this module is to help you to understand the behaviour of people as consumers by analysing the practices and processes involved in the act of consumption. This understanding precedes all marketing actions and is one of the critical components of marketing analysis essential for strategic decision-making within a business context.

Digital Marketing

Core Module

Managing Sustainable Operations

Optional Module

The aim of this module is to develop your interest, knowledge and understanding of how the processes of designing, producing and delivering products, and services are carried out. This module has close relationships with other modules on the programme including those in the areas of competitive advantage, innovation, entrepreneurship and marketing.

Introduction to Accounting and Finance

Optional Module

Marketing Internship

Optional Module

The module will allow you to obtain an internship at Level 5 (which must be marketing in a role that would be considered as engaged with professional marketing practice in some way) where you will complete the placement and write a report reflecting upon your experiences and examining the relationship between the theory and practice of marketing.

The theoretical lens for all internships will consider contemporary marketing theory and you will also be required to consider issues such as the nature of marketing work, the impact of their presence within the workplace, the relevance of contemporary marketing theory to everyday marketing practices (and practitioners) and the implications (academic and personal) of your time spent in the field of professional marketing. The purpose of the module is to enable you to understand the everyday nature of marketing practice and conscientiously reflect upon your position as a marketing practitioner, particularly from a professional as well as societal perspective.

We offer you an optional placement year, enabling you to experience the real world and connect your university experience with it.

Optional placement

Optional Module

This course offers the opportunity of year-long placement between years two and three. If you choose to take this option, you’ll spend your third year on a placement with a relevant company or organisation, adding valuable practical experience to your growing academic knowledge.

The extra placement year means it will take four years to complete your studies, instead of three.

In the final year, you'll underpin your previous studies by learning about strategic marketing. You'll do a practical project where you can apply your knowledge to a specific topic. You can choose to write a dissertation or work on a marketing consultancy project. You'll have the choice of several optional modules. These might develop your entrepreneurial skills, teach you about specialist techniques in social media marketing and brand management or help you understand how to maintain a competitive advantage in the contemporary business landscape. At the end of your degree, you'll have a practical understanding of how marketing works on a day-to-day basis. You'll have a deeper awareness of the role that marketing plays across an entire organisation and in a wider societal context.

Mental Wealth 3: Global Enterprise and Consultancy

Core Module

This module will develop core employability skills and allow you to develop and demonstrate skills in (i) the analysis of a problem (ii) planning and organising a task, including time management (iii) exercising judgement in the light of observed and published data (iv) compiling a report, (v) teamwork and collaboration and (vi) use of appropriate technologies.

Corporate Social Responsibility & Ethics

Core Module

Marketing Applied Project

Core Module

The purpose of this module is to offer you two potential final-year project options - a traditional marketing research dissertation or a marketing consultancy report. For the dissertation option, you will conduct an independent academic research project. For the marketing consultancy report, you will be given a company scenario, which can either be a live local company or charity, an assigned company based upon the CIM competition "The Pitch" or a simulation based on software such as MyMarketingExperience or Markstrat and develop a coherent marketing plan for the company. There is also flexibility within the module for you to work on an alternative assigned marketing project, such as developing a digital marketing campaign, depending upon the range of projects offered to students at Level 6, this will be left to the discretion of the module leader. You will be assigned an academic supervisor to help you develop your marketing plan for the client or your independent academic dissertation.

You will be encouraged to work in teams if assigned the same company/live project scenario, and teams who work well together will be advised to submit their work to the CIM student competition entitled "The Pitch" which takes place annually (if the student opts for this final year project). You will also be advised to conduct some form of primary customer marketing research within this process, to develop a useful insight into customer behaviour and attitudes within the assigned sector. It is envisaged that this module will provide you with both an academic and managerial final-year project that will develop your skills in the areas of academic research, marketing planning, project management and consultancy depending upon your choice of project.

Contemporary Issues in Marketing

Core Module

In this module, you will locate the development of both marketing ideas and applications within the wider global, social and economic contexts. It is less driven by textbooks and more driven by journals, special reports and sundry publications such as professional marketing periodicals. It aims to get you to actively participate in your own learning, take responsibility for your learning, enhance currency and balance of knowledge, relate learning to the everydayness of marketing practices/ challenges and develop the capacity to trailing/analyse/synthesise the latest marketing issues.

Brand Management

Core Module

Social Media Marketing

Core Module

The aim of this module is to introduce you to social media marketing, a relatively nascent yet vibrant field of contemporary marketing research and practice. The module seeks to evaluate how social media can be harnessed for marketing purposes and consider the role that social media can have in the co-creation of brand meaning. While social media has unquestionably changed the ways in which people communicate and interact, the processes through which it can be integrated into marketing strategy and practices are as yet not fully understood, and a range of recently published texts within the marketing literature has sought to address this problem.

The module will explore key concepts of online communities and the co-creation of value, as well as seek to understand how social media can be used as part of an integrated brand management strategy. Social media platforms such as gaming and mobile will be examined, as well as the role of electronic word of mouth in creating meaning and identity for brands. The module will consider how consumer social media engagement is measured and evaluated, as well as its potential role as a marketing research tool. Issues surrounding consumer digital rights and privacy within a social media context will also be embedded strongly. This module, the first of its kind within the school, will help to develop and enhance the social media marketing skills of the millennial generation of undergraduates, who are widely recognised as digital natives, and enable them to understand how to unlock the potential of social media for both marketing and brand management purposes.

NOTE: Modules are subject to change. For those studying part time courses the modules may vary.

Download course specification

Your future career

This programme will prepare you for professional careers in data analytics, marketing management, advertising, public relations, brand management and any marketing-related career.

Industry links

UEL is home to one of the country’s largest trading floors and houses a marketing and analytics lab hosted by Amazon Web Services giving access to real-time data and practical exposure to business marketing and human resources.

Graduate employers

We offer you an optional placement year, enabling you to experience the real world of industry connecting your university experience with it. Our alumni have gone into roles in public relations, marketing and advertising.

Job roles

Roles you could go into include brand manager, marketing executive, digital marketing manager or marketing and sales manager.

Explore the different career options you can pursue with this degree and see the median salaries of the sector on our Career Coach portal.

Further study

If you want to specialise further, stay on and study one of our masters degrees like:

a woman standing in front of a lush green wall.

What I valued most as a marketing student were the industry guest speakers who shared their knowledge and expertise. It was a great way to expand my network and gain valuable insights."

Megan Tarajcak

BSc (Hons) Marketing

How we support your career ambitions

We offer dedicated careers support, further opportunities to thrive, such as volunteering and industry networking. Our courses are created in collaboration with employers and industry to ensure they accurately reflect the real-life practices of your future career and provide you with the essential skills needed. You can focus on building interpersonal skills through group work and benefit from our investment in the latest cutting edge technologies and facilities.

Career Zone

This digital platform provides you with careers and employability resources, including:

Jobs board for internships, placements, graduate opportunities, flexible part-time work
Mentoring programmes for insight with industry experts
1-2-1 career coaching services
Careers workshops and employer events
Learning pathways to gain new skills and industry insight

Mental Wealth programme

Our Professional Fitness and Mental Wealth programme issues you with a Careers Passport to track the skills you've mastered. Some of these are externally validated by corporations like Amazon and Microsoft.

See more details

We are careers first

Our teaching methods and geographical location put us right up top:

Work-based projects
Networking and visits to leading organisations
Support in starting a new business
London on our doorstep

How you'll learn

You will be taught through theoretical lectures in an interactive and engaging classroom. There will be assessments which focus on the application of concepts to real-life professional marketing scenarios.

Examples of theoretical concepts are provided throughout each module of the programme. You will be encouraged to critically analyse and engage with new developments within marketing theory. Case studies of successful marketing approaches are incorporated throughout the programme and academic journal articles relevant to key theoretical ideas are recommended in each lecture and module.

Guided independent study

When not attending timetabled lectures or workshops, you will be expected to continue learning independently through self-study. This will typically involve skills development through online study, reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Your independent learning is supported by a range of excellent facilities including online resources, specialist facilities, such as game labs, the library, the full Microsoft Office software, including MS Teams, and Moodle: our Virtual Learning Environment.

Academic support

Students are supported with any academic or subject-related queries by an Academic Advisor, module leaders, and former and current UEL students.

If you need a bit of extra help with certain skills such as academic writing, English, maths or statistics, our Academic Tutors offer workshops, drop-in sessions and one-to-one appointments to help our students achieve their potential. You can receive advice and guidance on all aspects of the IT systems provided by the university from our IT Service Desks located on all three campuses.

Our Student Support hubs in Docklands and Stratford feature centralised helpdesks to cater for your every need. UEL provides also support and advice for disabled students and those with specific learning difficulties (SPDs).

Dedicated personal tutor

When you arrive, we'll introduce you to your personal tutor. This is the member of staff who will provide academic guidance, be a support throughout your time at UEL and who will show you how to make the best use of all the help and resources that we offer.

Workload

Each year you will spend around 300 hours of timetabled learning and teaching activities. These may be lectures, workshops, seminars and individual and group tutorials. Contact hours may vary depending on each module.

Your timetable

Your individualised timetable is normally available to students within 48 hours of enrolment. Whilst we make every effort to ensure timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week between 9.00am and 6.00pm. For undergraduate students, Wednesday afternoons are normally reserved for sports and cultural activities, but there may be occasions when this is not possible. Timetables for part-time students will depend on the modules selected.

Class sizes

The size of classes can vary depending on the nature of the course, module and activity. This can range from large groups in a lecture theatre setting to smaller groups taking part in seminars and collaborative work. You will receive your personalised timetable at the beginning of the academic year depending on your course.

How you'll be assessed

You are assessed using a variety of assessment methods. We use traditional exams, essays and reports to assess academic knowledge. We develop your presentation skills and use assessed presentations on many of the marketing modules, as these best simulate the professional working environment for marketing. Many modules also incorporate portfolio assessment, which involves you submitting multiple artefacts as part of a module assessment strategy.

More details will be included in the student handbook and module guides. You will always receive detailed feedback outlining your strengths and how you can improve. We aim to provide feedback on assessments within 15 working days, although you will receive immediate feedback following many of our face-to-face assessments.

Campus and facilities

Our campus and the surrounding area

University Square Stratford is one of London's most modern and well-equipped campuses. It serves 3,400 students and is the base for our courses in law and criminology, dance and performing arts, and the Master of Business Administration (MBA).

Modern facilities include: performing arts spaces; three performance studios; the Harvard lecture theatre, with live lecture capture technology; the multimedia Weston Learning Centre; a dedicated MBA suite and teaching space; a 300-seat specialised tiered lecture; and a simulated courtroom for mooting experience.

The campus is close to new Stratford developments such as Westfield Stratford City, and next door to the Theatre Royal and Picturehouse cinema.

University Square Stratford

Who teaches this course

This course is delivered by the Royal Docks School of Business and Law.

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

DiscoverUni

The banner below displays some key factual data about this course (including different course combinations or delivery modes of this course where relevant).

What our students and staff say

Having different tutors for specific modules like Digital Marketing and Economics allowed me to gain more knowledge in a specific field and experience the course differently."

Iqra Sana Rafiq

BSc (Hons) Marketing

This course engages with marketing theory and research in an advanced and intellectually fulfilling way to build upon your degree. We'll study marketing from both a managerial and cultural perspective and integrate key skills of digital marketing with the use of our marketing analytics laboratory. We'll prepare you for a rewarding career and equip you to be effective for your organisation and have an appreciation of marketing's social and cultural role."

Dr Aidan Kelly

Senior lecturer

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Marketing BSc (Hons)

Overview

Find out more

Course options

Degree

BSc (Hons) Marketing

BSc (Hons) Marketing, home applicant, full time

BSc (Hons) Marketing

BSc (Hons) Marketing, home applicant, part time

BSc (Hons) Marketing

BSc (Hons) Marketing, international applicant, full time

Degree with foundation year

BSc (Hons) Marketing

BSc (Hons) Marketing, home applicant, full time

BSc (Hons) Marketing

BSc (Hons) Marketing, international applicant, full time

Submitting your applicationPlease read and consider the entry and visa requirements for this course before you submit your application. For more information please visit our international student advice pages.

About our foundation years

What makes this course different

Highly rated by our students

Placement year

Top in the country

Accreditation

The programme is professionally accredited by Chartered Institute of Marketing (CIM).

Accredited by the Institute of Data & Marketing (IDM).

Course modules

Developing Academic Skills

Developing Academic Literacy

Employability in Hospitality, Events and Tourism (Mental Wealth)

Inside Business

The Global Business Enterprise

Connecting to Business and Employment through Volunteering

Mental Wealth 1: Academic and Digital Proficiency

People and Organisations

Foundations of Marketing

Fundamentals of Business Accounting

Fundamentals of Economics

Business Statistics and Data Analysis

Mental Wealth 2: Graduate Employment Competencies

Marketing Research Methods

Integrated Marketing Communications

Consumer Behaviour

Digital Marketing

Managing Sustainable Operations

Introduction to Accounting and Finance

Marketing Internship

Optional placement

Mental Wealth 3: Global Enterprise and Consultancy

Corporate Social Responsibility & Ethics

Marketing Applied Project

Contemporary Issues in Marketing

Brand Management

Social Media Marketing

Download course specification

Your future career

Industry links

Graduate employers

Job roles

Further study

How we support your career ambitions

Career Zone

Mental Wealth programme

We are careers first

How you'll learn

Guided independent study

Academic support

Dedicated personal tutor

Workload

Your timetable

Class sizes

How you'll be assessed

Campus and facilities

Our campus and the surrounding area

Who teaches this course

DiscoverUni

What our students and staff say

Related courses

TERMS AND CONDITIONS Modal

Terms of Admittance to the University of East London

Submitting your application
Please read and consider the entry and visa requirements for this course before you submit your application. For more information please visit our international student advice pages.