Almost 200 new businesses are started worldwide every minute. With specialized expertise in marketing, you can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This Business Administration specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises, all to successfully reach and build relationships with your target audience.