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| | Marketing (BS) | | |
| | ChangeRemoveSave | Add | Add |
| School | The American University of Paris | | |
| Location | Paris, France | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 1,100
| | |
| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | | | |
| Entry Grade (%)* | | | |
| Prerequisites | | | |
| Prerequisites Notes | | | |
| Cost |
Fees are based on an entire academic year. | | |
| Scholarships | | | |
| Description | Students majoring in marketing will gain an understanding of the theories and professional practices related to the marketing of products and services. In addition, students will study the fundamentals of business administration (accounting, finance, management). This combination will prepare students to better understand the relationship between internal and external environment of an organization in order to better respond to market conditions. Students will learn how to conduct market research, brand a product, design advertising strategies, and they will gain an understanding of consumer behavior and marketing in an international context. A Bachelor’s Dissertation project in the final semester offers students the opportunity explore a specific marketing topics in-depth relating to their career and personal interests. | | |
| Next Steps | | | |
*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
