| Consumer Behavior | | |
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School | Brescia University College | | |
Location | London, ON, Canada | | |
School Type | University | | |
School Size | Full-time Undergraduate: 1,600
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Degree | Bachelor | | |
Honours | | | |
Co-op | | | |
Length | 4 Year(s) | | |
Entry Grade (%)* | 80% | | |
Prerequisites | - Grade12 English
- 2 of Grade12 Mathematics
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Prerequisites Notes | ENG4U (English 12) and two of MHF4U (Advanced Functions), MCV4U (Calculus and Vectors), or MDM4U (Mathematics of Data Management) are required | | |
Cost | National: | $7,947 | International: | $42,133 |
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Scholarships | | | |
Description | Understanding what, when, where and why consumers buy is a critical function of any organization. In this module students will gain practical real-world knowledge through courses such as Integrated Marketing Communications and Brand Management. Career possibilities include roles in brand management, market research, account management, marketing coordination, client relations management and business development.
Note for 2024: Brescia University will merge into Western University, beginning in May, 2024. Read more about the strategic integration on the Brescia website. | | |
Next Steps | | | |