| Advertising | | |
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School | Northumbria University | | |
Location | Newcastle Upon Tyne, EGL, United Kingdom | | |
School Type | University | | |
School Size | Full-time Undergraduate: 23,000
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Degree | Bachelor | | |
Honours | | | |
Co-op | | | |
Length | 3 Year(s) | | |
Entry Grade (%)* | | | |
Prerequisites | | | |
Prerequisites Notes | See website. | | |
Cost | Costs may vary due to the exchange rate. | | |
Scholarships | | | |
Description | We exist in a world with a constant supply of advertising to hand, and yet it is often ill defined. Our Advertising BA course teaches you exactly what it means, its wider importance and implication in our society and culture, and the specialist skills you need to work within the advertising industry. You will learn how to communicate strategically and creatively, and to understand specific target audiences. You will learn how to motivate and effect change and behaviours, and thinking, in individuals, and the general wider population through creative solutions. Guided by award winning, and published, lecturers with a wealth of industry experience, you will be joining an exciting degree to launch you into the global creative industries, and your chosen career path. Modules focus on a wide range of skills, from understanding Copywriting to Global Branding, Consumer Behaviours and Psychology to Ethics and Regulations, Media Practice to Live Industry Briefs.
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