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 Marketing Management (Graduate Certificate)
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SchoolAlgonquin College
LocationOttawa, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 22,000
DegreePost-diploma
Honours
Co-op
Length1 Year(s)
Entry Grade (%)*
Prerequisites
Prerequisites NotesOntario College Diploma, Ontario College Advanced Diploma, Degree or equivalent. It is recommended that applicants have some foundation in marketing i.e. at least one postsecondary course or some business-related experience.
Cost
National: $2,530
International: $6,307
Scholarships2 scholarship(s)
DescriptionThis one-year Ontario College Graduate Certificate prepares students to thrive in a career in the field of marketing. Students analyze consumer attitudes and behaviours in regards to products and services in a rapidly changing world. Through a creative, flexible and customer-focused approach, students develop an understanding of both domestic and international marketing issues.

Using a variety of learning formats the program is delivered over two 15-week levels. Students act as consultants and complete an industry project where they apply, in a real-world situation, their knowledge and skills to develop a marketing plan and strategy for a local organization. Among other topics, students develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations, as well as its marketing processes and resources. Students acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs to satisfy customer requirements. Graduates may obtain employment in a variety of for profit and non-profit organizations.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.