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 Marketing Management
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SchoolSeneca College
LocationToronto, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 26,500
DegreeCertificate
Honours
Co-op
Length8 Month(s)
Entry Grade (%)*
Prerequisites
Prerequisites NotesProgram Eligibility: - A recognized degree from an accredited institution; OR - Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided. - English proficiency at the postsecondary level.
Cost
National: $5,261
International: $14,200
Scholarships8 scholarship(s)
DescriptionWith a degree, diploma or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.

Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.

Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.