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| | Management: Marketing and Consumer Behaviour (PhD) | | |
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| School | University of Guelph - Office of Graduate Studies | | |
| Location | Guelph, ON, Canada | | |
| School Type | Graduate School | | |
| School Size | Full-time Graduate: 2,685 | | |
| Degree | Doctorate | | |
| Honours | | | |
| Co-op | | | |
| Length | | | |
| Entry Grade (%)* | 80% | | |
| Prerequisites | | | |
| Prerequisites Notes | A Master’s degree from a recognized university with a first-class average (80% or A-) or higher. | | |
| Cost |
This estimate represents the tuition per semester. | | |
| Scholarships | | | |
| Description | The PhD in Management at the Gordon S. Lang School of Business and Economics offers students the unique opportunity to join an inter-departmental program that explores complex challenges in modern business management and scholarship. Lang doctoral students develop research with impact in one of three possible fields -- Organizational Leadership, Services Management, or Marketing and Consumer Behaviour – and graduate as innovative and successful researchers and lecturers.
The Marketing and Consumer Behaviour (MCB) field of the PhD program gives students a balanced foundation in management theory to allow them to pursue research on consumer behaviour drivers and marketing trends. Our MCB students investigate strategic marketing planning and implementation issues and use cutting-edge analytical tools to generate insights into consumer purchasing patterns. | | |
| Next Steps | | | |
*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
