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| | Marketing | | |
| | ChangeRemoveSave | Add | Add |
| School | Kwantlen Polytechnic University | | |
| Location | Surrey, BC, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 12,436
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| Degree | Certificate | | |
| Honours | | | |
| Co-op | | | |
| Length | 1 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | | | |
| Prerequisites Notes | | | |
| Cost | | | |
| Scholarships | 14 scholarship(s) | | |
| Description | Marketing emphasizes competitive advantages of for-profit and not-for-profit organizations and examines the inter-relationships that exist among their customers or members, the competition, and internal resources. A key part of marketing consists of gaining insights into customer needs and then developing effective marketing strategies.
In the marking certificate program, students complete marketing courses followed by practical courses in sales and sales management, marketing management and small business management. In addition, they may choose specialized marketing courses in advertising, retailing, international marketing, selling and sales management, buyer behaviour, e-marketing, and market research as electives.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
