| | Business - Marketing | | |
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| School | Georgian College | | |
| Location | Barrie, ON, Canada | | |
| School Type | College | | |
| School Size | Full-time Undergraduate: 13,000
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| Degree | Diploma | | |
| Honours | | | |
| Co-op | | | |
| Length | 2 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | - Grade12 English
- Mathematics
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| Prerequisites Notes | Applicants are required to have an OSSD or equivalent with Grade 12 English (C or U), and any Grade 11* or 12 Mathematics (C, M, or U) *Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M).
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| Cost | | National: | $4,096 | | International: | $13,903 |
This cost estimate is for Year 1 of the program and includes domestic compulsory ancillary fees. | | |
| Scholarships | 2 scholarship(s) | | |
| Description | Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.
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