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 Marketing
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SchoolUniversity of Lethbridge
LocationLethbridge, AB, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 8,631
Full-time Graduate: 591
DegreeBachelor
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*65% to 100%
Prerequisites
  •  Grade12 English (ENG4U) 
  •  Grade12 Precalculus  or  Grade12 Advanced Functions  or  Grade12 Applied Mathematics 
Prerequisites NotesMathematics 30-1 or Mathematics 30-2.
Cost
National: $6,749
International: $20,378
Scholarships3 scholarship(s)
DescriptionMarketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.