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 Business - Marketing
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SchoolHumber College Institute of Technology & Advanced Learning
LocationToronto, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 29,000
DegreeDiploma
Honours
Co-op
Length2 Year(s)
Entry Grade (%)*
Prerequisites
  •  Grade12 English 
  •   Mathematics 
Prerequisites NotesTo be eligible for admission, you must possess the following:

Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:

Grade 12 English (ENG4C or ENG4U or equivalent)

Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)

Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above

or

Mature student status

or

College or university transfer status

Cost
National: $4,038
International: $14,964
Scholarships11 scholarship(s)
DescriptionImmerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace; use a range of technologies to create compelling promotional campaigns; and develop effective pricing, packaging and distribution strategies.

The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights on today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty. A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.