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 Bachelor of Digital Marketing Communication
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SchoolAlgonquin College
LocationOttawa, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 22,000
DegreePost-diploma
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*
Prerequisites
  •  Grade12 English 
  •  Grade12 Mathematics 
Prerequisites NotesOntario Secondary School Diploma (OSSD) or equivalent. Six Grade 12 University (U) or university/college (M) courses with a minimum 65% average.
Cost
National: $7,685
International: $17,635

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.
Scholarships5 scholarship(s)
Description

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.