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| Digital Audience Strategy (MS) | | |
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School | ASU Online - Graduate Programs | | |
Location | Scottsdale, AZ, United States | | |
School Type | Graduate School | | |
School Size | | | |
Degree | Master | | |
Honours | | | |
Co-op | | | |
Length | 8 Week(s) | | |
Entry Grade (%)* | | | |
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Prerequisites Notes | | | |
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Scholarships | | | |
Description | This digital marketing degree is structured to provide you with the knowledge and experience needed to design and execute large-scale initiatives for attracting, growing and engaging an online following. The multidisciplinary nature of the program incorporates insights from the worlds of search engine optimization (SEO), search engine marketing (SEM), audience research and social media campaigns. You can learn how to measure and analyze consumer trends and behavior to grow audiences through tailored digital content.
This digital marketing degree combines a diverse array of perspectives ? from ethics, law and social science research to multimedia content creation and real-time data analysis. You?ll also build abilities in writing, public speaking, entrepreneurship, leadership, project management and more. The central focus of this program is to learn how to apply these various disciplines as you plan strategies for driving digital audience growth and further innovation. | | |
Next Steps | | | |
*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.