The media industries that inform and entertain are also leading sectors of employment. This course explores both the cultural and economic aspects of media. Today, more than ever, media professionals need to understand the cultures, forms and practices of contemporary communication industries, and recognize and respond to changing conditions, challenges and policy issues. You will explore media and marketing communications industries from the global to the local, and from political economic aspects to the creativity of media practitioners and users. You will examine contemporary convergence across media, marketing and promotional industries and will be supported in your independent investigation into chosen aspects of digital publishing, audiovisual and social media, advertising, public relations and other marketing communications industries.