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 Business Administration Sales & Digital Marketing
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SchoolSprott Shaw College - Abbotsford Campus
LocationAbbotsford, BC, Canada
School TypeCareer College
School Size
DegreeDiploma
Honours
Co-op
Length59 Week(s)
Entry Grade (%)*
Prerequisites
Prerequisites NotesApplicants are required to have Grade 12/GED, or mature student status (all transcripts must be "true certified copies" or originals).
Cost
Scholarships
DescriptionThe Sprott Shaw College Business Administration Sales & Digital Marketing diploma program equips individuals to work in an exciting and innovative field. Graduates can not only manage the marketing activities for a wide range of businesses and organizations, but can also be employed by advertising, digital and public relations agencies. Business Administration Sales & Digital Marketing graduates are able to: develop strategic marketing plans, conduct primary and secondary market research, manage various digital marketing channels such as social media, evaluate return on investment for various marketing media, use Search Engine Optimization and web analytics to improve profitability, devise and execute effective sales presentations and negotiation strategies, perform accounting activities and analyze financial statements, productively use MS Office including Word and Excel, and communicate effectively using various communication channels.

This program includes a Co-op placement. This placement enables the student to gain first hand paid experience in the chosen career field while enabling Instructional staff to observe the student in a practice situation. Please note successful completion of the Co-op is required for graduation.


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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.