Algonquin College

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Brand Management

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Program Information

School:Algonquin College
Faculty:School of Media and Design
Degree:Certificate; Advanced
Field of Study:Merchandising and Buying Operations
Description:This one-year Ontario College Graduate Certificate program prepares students for a career in the dynamic field of brand management. Branding is a globally-recognized, specialized function of marketing communication. This intense and hands-on program is created and taught by leading industry experts. Students acquire tools, strategies and develop business savvy to drive success around a company`s most precious asset - the brand - in the global, digital and socially-conscious marketplace. Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools. Development of leadership and strategic thinking is a major focus throughout the program. Managing a brand in the world`s emerging economies, and building and leveraging a socially responsible brand is another key area of concentration. Other areas include using and measuring social media brand channels and evaluating brand design elements. During the course of this program, students use a variety of learning formats including case studies, classroom, online study, group work and practical industry-related experience.
URL:Brand Management at Algonquin College
Course Based:Yes
Length:1 Year(s)
Cost per year:*
National: $2,197

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    Ontario College Diploma, Ontario College Advanced Diploma or Degree or equivalent. Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.

    Test Scores:
    • International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Internet Based) [min. 88]

    International applicants must provide proof of the subject specific requirements noted above along with proof of either: (IELTS / TOEFL) IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on May 12, 2020

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