|Field of Study:||Sport and Fitness Administration/Management
|Description:||This one-year Ontario College Graduate Certificate program prepares students for an exciting and successful career in the ever-growing multi-billion dollar sport industry. No longer is simple passion for the game a qualification for entry: a specialized business education is required. Successful sport administrators and managers are now well-trained, educated and highly skilled. This program prepares students to work within the broader area of sport, particularly the management and business aspects of the industry.
In three levels of study, the curriculum provides cross-disciplinary training related to: sport marketing; ticket sales; sport sponsorship; sport economics; sport finance; entrepreneurship; sport tourism; event planning and management; the sport bidding and hosting process; sport business in the social context; customer service; legal aspects of sport; sport governance; project management; community sport issues; and, sport management professional preparation. In-class work includes team work, case studies, role playing, optimal use of technology and a variety of practical assignments.