Auckland University of Technology

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Market Insights: Marketing, Advertising, Retailing, Sales

Auckland University of Technology

Faculty:Full/Part-time Programmes
Field of Study:Marketing/Marketing Management, General
Retailing and Retail Operations
Careers:Advertising ManagersRetail and Wholesale Trade ManagersInfluencer


This major covers marketing, advertising, retailing and sales, and their impact on decision-making. It’s an ideal double major with management, international business or design. It will challenge you to develop critical thinking and the ability to use data to make strategic and tactical decisions. You explore the psychology and behaviour of consumers, businesses and organisations. You become immersed in an active learning environment, working on marketing, advertising, retailing and sales projects that showcase your skills. Through the project work you can specialise in the area that interests you most.
Modified on November 19, 2017