As business and sports environments become more complex, professionals with skills in both areas are increasingly in demand. Professionals involved in the business and management aspects of sport are continually juggling the needs of athletes with the demands of commercial sponsors, media organisations and government. Skills in management, marketing, tourism, advertising and the media are extremely important in the area of sport and recreation.
Studying both the Bachelor of Business and Bachelor of Sport and Recreation will prepare you for the challenges and rewards ahead. You will be taught by highly respected staff from AUT’s School of Sport and Recreation and the AUT Business School. |
