Marketing is an exciting and dynamic subject that is central to the activities of an organisation. By studying this discipline, a core function that is integrated into all aspects of any business, you will experience an exciting mixture of creativity, business theory, analysis and planning that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design products and services and manage their corporate and brand images in today’s global digital age, then this is the programme for you.
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