McMaster University

Marketing (Digital Marketing Concentration)

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Program Information

School:McMaster University
Faculty:Centre for Continuing Education
Field of Study:Marketing, Other
Marketing/Marketing Management, General
Description:Digital marketing has revolutionized the way marketing and communications professionals connect to their audience.

Data management, strong marketing strategies, and web analytics are now critical to meeting your communications objectives and achieving campaign goals. McMaster University's Digital Marketing program gives today's professional the essential tools and tactical skills to effectively apply data, manage creative content, and measure digital strategies to engage and convert today's consumer.
URL:Marketing (Digital Marketing Concentration) at McMaster University
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants

Admission Requirements

Test Scores:
  • International English Language Testing System (academic or immigration) [min. 6.5] or Michigan English Language Assessment Battery [min. 85] or Canadian Academic English Language Assessment [min. 70] or Test of English as a Foreign Language (Internet Based) [min. 86]

IELTS: 6.5 overall with a minimum of 5.0 on each of the four components (Reading, Writing, Speaking, Listening); CAE: Grade B with a minimum of ‘Good’ on each of the four components (Reading, Writing, Speaking, Listening); PTE: 60 overall with minimum score of 60 in Writing and Speaking; CAEL: 70 overall; MELAB: 85 overall with a minimum of 80 in each of the three required components; TOEFL (iBT): 86 overall with a minimum score of 20 on each of the four components (Reading, Writing, Speaking, Listening).

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on September 22, 2017