Seneca College

Strategic Marketing and Marketing Analytics

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Program Information

School:Seneca College
Field of Study:Marketing, Other
Description:To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers. Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. In this program students will study data gathering, strategic analysis and presentation of marketing data. Students will learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

URL:Strategic Marketing and Marketing Analytics at Seneca College
Length:8 Month(s)
Cost per year:*
National: $5,678
International: $14,200

Admission Requirements

Test Scores:
  • Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration) or Test of English as a Foreign Language (Paper Based)

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on August 04, 2017