Sheridan College - Hazel McCallion Campus

Advertising & Marketing Communications - Management

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Program Information

School:Sheridan College - Hazel McCallion Campus
Faculty:Pilon School of Business
Degree:Diploma
Field of Study:Advertising
Marketing, Other
Description:This diploma program will teach students the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, students will learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Some of the important topics covered include: integrated marketing communications, multimedia planning, buying and evaluation, research consumers’ buying behaviour, budget development and management, creative concept development, basic design skills and copywriting, as well many others.
URL:Advertising & Marketing Communications - Management at Sheridan College - Hazel McCallion Campus
Length:2 Year(s)
Cost per year:*
National: $4,607
International: $16,702
Careers:Advertising ManagersAdvertising and Promotion Consultants

Admission Requirements

Grade for Entrance Previous Year (%)*65
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 

Ontario Secondary School Diploma or equivalent, including these required courses: One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60% Minimum 65% overall average or Mature student status.

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on July 26, 2018