Trent University

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Business Administration - Specialization in Marketing and Consumer Culture (B.B.A.)

Trent University

Faculty:Faculty of Business
Degree:Bachelor; Honours
Field of Study:Business Administration and Management, General
Marketing/Marketing Management, General
Length:4 Year(s)
Cost per year:*
Provincial: $6,577
National: $6,815
Careers:Advertising ManagersManagers in Other ServicesFacility Operation and Maintenance Managers


Almost 200 new businesses are started worldwide every minute. With specialized expertise in marketing, you can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This Business Administration specialization equips you with the knowledge and understanding to effectively reach your future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread your message, and master social media for enterprises, all to successfully reach and build relationships with your target audience.


Grade for Entrance Previous Year (%)*70 to 100
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •  Grade12 English (ENG4U) 
  •   Mathematics 
Applicants are required to have: an Ontario Secondary School Diploma (OSSD), a minimum of six Grade 12 4U or 4M courses, including program specific prerequisites, a minimum 70% overall final average, and ENG 4U with a minimum of 60%.

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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Modified on September 05, 2023