On this course you’ll explore the essentials of marketing, both from an academic and practical perspective. Marketing is primarily concerned with understanding customers and their needs. You’ll explore several approaches to this including consumer behaviour, segmenting, targeting, positioning, promotions, pricing and more. You’ll also examine in great detail the theoretical frameworks that underpin the way organisations respond to market demand.
You’ll focus on management skills such as human resource management, operations management and strategy. In your first year you will also be introduced to the basics of other key business subjects. During your second and third years, as well as your core marketing and management modules, you’ll be able to choose optional modules, tailoring your degree to suit your interests. By studying marketing and management together, you’ll gain unique insight into the continuous changes and challenges of the business world. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Please refer to each course page for specific A Level and IB requirements.Students studying for Canadian High School or Secondary School Diplomas, usually completing study in the twelfth grade, will be considered for entry to our undergraduate degree programmes. Most courses will require an overall score of between 70% and 80%. For some disciplines, a slightly lower average percentage may be considered. Holders of the Diplome d'Etudes Collegiales (from Quebec) will also be considered. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
