Algonquin College

Marketing Management (Graduate Certificate)

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Program Information

School:Algonquin College
Faculty:School of Business (Ottawa)
Field of Study:Marketing/Marketing Management, General
Description:This one-year Ontario College Graduate Certificate program, prepares students to become marketing professionals in global, diverse, dynamic and complex business environments. Students analyze consumer attitudes and behaviours in regards to products and businesses in a rapidly changing world. Through a creative, flexible and customer-focused approach, students develop an understanding of both domestic and international marketing issues.

Using a variety of learning formats including classroom, online and field study, this program is delivered over two 15-week levels. Students act as consultants and complete an industry project where they apply, in a real world situation, their learnings and best practices to develop a marketing plan and strategy for a Canadian or international organization. Among other topics, students develop a critical understanding of the competitive and customer-oriented demands of a business, its product and service operations, as well as its marketing processes and resources. Students acquire creative, procedural and critical marketing expertise to generate, implement and evaluate marketing programs to satisfy customer requirements. This program is designed with the professional in mind as it offers flexible hours with classes in the late afternoons, evenings and Saturdays.
URL:Marketing Management (Graduate Certificate) at Algonquin College
Course Based:Yes
Length:1 Year(s)
Cost per year:*
National: $6,311

Domestic tuition/ancillary fees: $6,310.50. International tuition/ancillary Fees: $14,260.50.
Careers:Fundraising Consultants

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on December 15, 2015