Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity. Seneca’s Brand Management graduate certificate program will focus on providing you with the skills and knowledge to develop and execute successful brand strategies that are focused on consumers. You will learn from a range of instructional styles, have an opportunity to work on case studies and build relationships with industry professionals through industry/association field work or optional co–op. The faculty encourages you to leverage your background in marketing, sales, psychology, economics, management, or mathematics to develop strategies with your peers.
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These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Program Eligibility:
- A recognized degree from an accredited institution with a specialization in a marketing-related discipline (e.g. commerce, economics, statistics, social psychology, cultural anthropology) from an accredited institution; OR
- Mature applicants with 3 to 5 years of documented work experience in a related field may be considered. Relevant résumé and references must be provided.
- English proficiency at the postsecondary level. |
| Test Scores: | - Test of English as a Foreign Language (Paper Based) [min. 580] or Test of English as a Foreign Language (Internet Based) [min. 88] or International English Language Testing System (academic or immigration) [min. 6.5]
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.
