University of Guelph - Office of Graduate Studies

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Market Research

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Program Information

School:University of Guelph - Office of Graduate Studies
Field of Study:Marketing Research
Description:The Graduate Diploma in Market Research serves the needs of students who want to extend their knowledge of market research beyond the level they obtained while taking their undergraduate degree, but do not want to undertake a thesis-based degree.

The courses are taught by Department faculty with expertise in marketing theory, consumption behaviour theory, and advanced qualitative and quantitative research methodologies. In addition, they will have regularly attended the Department’s weekly research seminar class during both semesters.
URL:Market Research at University of Guelph - Office of Graduate Studies
Length:1 Year(s)
Cost per year:*
Provincial: $6,610
National: $6,610

Admission Requirements

Grade for Entrance Previous Year (%)*75

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    Applicants must hold a four-year Honours degree and possess an academic background in Consumer Studies, Social Sciences or Humanities, Marketing, Finance, or Real Estate.

    Test Scores:
    • Graduate Record Examination or Graduate Management Admission Test
    Additional Admission Requirements:
    • Letter(s) of Reference

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on August 21, 2012