|Field of Study:||Music Management and Merchandising
|Description:||The audience is always focused on the performer on the stage, but it takes a team of skilled professionals and months of planning, negotiating and marketing to create a successful music event. If you are a practicing musician, or somebody who thrives behind the scenes, this program will provide an understanding of the inner workings of the music industry.
Managers, agents, and publishers are vital for any musician or artist competing in the entertainment business, and the skills required to be successful, such as accounting, grant and proposal writing, contracts and marketing are all covered in this program. Training in technical and strategic areas of music business management will appeal to those who currently manage music professionals, talent agents and event coordinators who are seeking formal qualifications. Graduates who already possess a degree in music may wish to add industry business readiness skills to their traditional conservatory education.