University of Alberta

Marketing

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Program Information

School:University of Alberta
Faculty:Faculty of Business
Degree:Bachelor; Co-op
Field of Study:Marketing/Marketing Management, General
Description:Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
URL:Marketing at University of Alberta
Length:5 Year(s)
Cost per year:*
National: $6,999

This estimate is based on one year of full-time study, and represents only the tuition cost.
Scholarships:7
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants

Admission Requirements

Additional Admission Requirements:
    Applicants must first be granted admission into the UofA BCom program before they may apply to Co-op. Applicants may only be considered for the Co-op program if they have no more than *75ucw completed towards their Bachelor of Commerce Degree by August 31st, 2018. After-Degree Co-op applicants are only eligible to apply for the Co-op program if they have at least 15 courses (*45ucw) remaining in their program by August 31st, 2018. The first 150 applicants who meet the criteria for their major will be granted admission to the Co-op program. Additional applications (up to 50) will be considered on a case by case basis. Offers of admission are subject to quota limits for each major. For example, a maximum of 60 Accounting majors and 60 Finance majors will be accepted. International students may be required to complete an intake interview before being granted admission. Applicants must: present a GPA of 2.8 or higher in their most recent academic year of study that comprised a minimum of *24ucw (i.e., 4 courses per term during the regular academic year). All applicants are expected to present a minimum of 650 hours of work experience within the past 2 years. For students applying to the September 2018 intake, the work experience hours calculation only includes work experience gained between February 1, 2016 through to August 31, 2018. This work need not be business related and may include fields such as retail, hospitality, labour etc… We strongly encourage all Co-op applicants to participate in Volunteer or Extra-Curricular activities in order to increase competitiveness in securing a position.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on July 19, 2018