|Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.
During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:
- Examine current marketing theories and practices
- Identify the information needed to tackle marketing problems
- Develop an ability to adapt to constantly changing marketing environments
- Hone your communication and personal-selling skills
- Learn to analyze market metrics and other types of marketing data
John Molson School of Business’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.
|Grade for Entrance Previous Year (%)*
|These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Quebec CEGEP: 27 overall, 26.5 math
- Grade12 Precalculus or Grade12 Calculus or Grade12 Calculus and Vectors
Pre-university (Two-year DEC)
- Average of 26.5 from Calculus 1 and Linear Algebra
- Applicants are eligible for admission once they have completed at least one of these two math courses. The other must be completed during the first year at Concordia.
- Strongly recommended that applicants complete both courses at CEGEP.
Professional/technical (Three-year DEC):
- Those completing a technical DEC in a business-related field may be eligible for admission
- Students who have completed Calculus I and/or Linear Algebra must achieve an average of 26.5 in mathematics.
- Student without Calculus 1 or Linear Algebra, must have achieved a minimum of 75% in Secondary 5 Math (SN, TS or MATH 536). Your high school transcripts must be included with your application. If admitted, you will be required to complete all missing prerequisite courses as elective credits at John Molson.
High School: B overall, B in math
- One math from Pre-Calculus, Calculus, or equivalent.
See the program page on our website for more details on admissions requirements, including requirements for International Baccalaureate, Baccalauréat français, GCE, or university transfer applicants.
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.