University of Lethbridge


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Program Information

School:University of Lethbridge
Faculty:Faculty of Management
Field of Study:Marketing/Marketing Management, General
Description:Marketing is a combination of art and science appealing to creative people with an analytical orientation. Marketers are the crucial link between an organization and its customers/end-users and suppliers, building relationships that benefit all parties. Consequently, marketing is rooted in a strong understanding of the customer, whether an individual or an organization. Identifying consumer needs, developing new products/services or communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and having the ability to adjust all of these for domestic and international markets for different cultures — that’s the job of a marketer. If you are creative, practical, like both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), one of the many available careers in marketing may interest you. While different types of marketing jobs require different skill sets, marketers need to communicate effectively, work independently, be self-motivated and willing to show initiative. Almost one-third of North Americans are employed in marketing or marketing-related positions. Marketing’s role within organizations is becoming increasingly important, and marketing professionals hold crucial positions.
URL:Marketing at University of Lethbridge
Course Based:Yes
Length:4 Year(s)
Cost per year:*
National: $5,744
International: $16,601
Careers:Fundraising ConsultantsBuyersAdvertising and Promotion Consultants

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English (ENG4U) 
  •  Grade12 Precalculus  or  Grade12 Applied Mathematics  or  Grade12 Advanced Functions 

Mathematics 30-1 or Mathematics 30-2.

Test Scores:
  • Test of English as a Foreign Language (Internet Based) or Test of Written English (part of TOEFL) or Test of English as a Foreign Language (Paper Based)

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on September 11, 2017

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