University of Lethbridge

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Marketing

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Program Information

School:University of Lethbridge
Faculty:Dhillon School of Business
Degree:Bachelor; Co-op
Field of Study:Marketing/Marketing Management, General
Description:Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.
URL:Marketing at University of Lethbridge
Course Based:Yes
Length:4 Year(s)
Cost per year:*
National: $5,322
International: $18,404
Scholarships:3
Careers:Fundraising ConsultantsAdvertising and Promotion Consultants

Admission Requirements

Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English (ENG4U) 
  •  Grade12 Precalculus  or  Grade12 Advanced Functions  or  Grade12 Applied Mathematics 

Mathematics 30-1 or Mathematics 30-2.

Test Scores:
  • Test of English as a Foreign Language (Internet Based) [min. 80] or Test of Written English (part of TOEFL) [min. 4] or Test of English as a Foreign Language (Paper Based) [min. 550]

Click here to see all admission requirements at uLethbridge.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on June 15, 2020

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