University of Manitoba

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Marketing

University of Manitoba

Faculty:I.H. Asper School of Business
Degree:Bachelor; Honours
Field of Study:Marketing/Marketing Management, General
Course Based:Yes
Length:4 Year(s)
Cost per year:*
National: $6,800
International: $22,100
Scholarships:4
Careers:Advertising ManagersInfluencerFundraising Consultants

Description:

Have you ever thought about where the products you buy come from? Who determined the brand name? Who set the price? Why are they available on line as well at retail stores? A marketer made these decisions. Marketing involves learning about and understanding consumers, and then developing and implementing a plan that delivers products/services that meet the needs of those consumers. A marketing plan also involves setting the prices for the product/service, deciding where and how it will be sold and how it will be promoted. Students who take courses in this area soon discover that the exciting field of marketing encompasses much more than sales and advertising. They learn about marketing research, consumer behaviour, branding, international marketing, marketing of social issues, etc.

Prerequisites:

Grade for Entrance Previous Year (%)*85
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
  •  Grade12 Precalculus 
  •  Grade12 English 
High school graduation including 5 full credits at the Grade 12 level.

A minimum average of 85% over the following, with no less than 70% in each course:

1. English

2. Pre-Calculus Mathematics

3. Two academic senior level courses

* The entrance grade may change from year to year. Please contact the school for further information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on August 02, 2022