York University

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Marketing

York University

Faculty:School of Administrative Studies
Degree:Certificate
Field of Study:Marketing/Marketing Management, General
Course Based:Yes
Length:2 Year(s)
Scholarships:3
Careers:Advertising ManagersInfluencerFundraising Consultants

Description:

Intensive competitive pressures in today’s business environment have increased the importance of marketing skills in a wide range of organizations. This professional certificate was designed for individuals who wish to develop or enhance their marketing skills in today’s challenging and competitive environment. The program blends theoretical and practical applications to address all areas of the marketing process, including the strategic role played by marketing in meeting customer needs, marketing products and services, pricing and promotion, and marketing ethics. Through lectures, case studies and group discussions, you'll examine topics such as marketing theory, contemporary issues in marketing, market research, the psychology of special markets, social conscience and marketing, advertising, and communications.

Prerequisites:

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    This certificate is open to currently registered York students and new applicants to York. Our minimum admission requirement is the completion of the Ontario Secondary School Diploma (OSSD). Also, one of Canadian and World Studies; Classical Studies and International Languages; French; Mathematics; Social Science and Humanities; or Native Studies. Francophone applicants can present 12 U French.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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    Modified on October 28, 2022

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