The MSc in Public Relations and Strategic Communications has been developed in partnership with the public relations industry in Ireland and with the advice and expertise of academics and practitioners across Europe and in the United States. The course is accredited by the Public Relations Institute of Ireland (PRII), which is part of the Global Alliance of PR associations, representing 280,000 practitioners and academics in 126 countries. The MScPR programme is revised annually to reflect the changing landscape of communications and the emerging use of the latest digital technologies. The programme provides students with public relations theory and practice alongside an understanding of recent developments and challenges for the profession. These include the impact of social media; the decline of traditional media; growing issues of corporate social responsibility influencing organisational reputation; strategies for effective crisis communications management and the increasing influence of globalisation on Public Relations theory and practice. |
| Grade for Entrance Previous Year (%)* | 70 |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Requirements: For admission to the MSc in Public Relations and Strategic Communications programme, successful applicants will have: - A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent. Entry to this programme is very competitive and places are limited. Applicants will normally have a strong honours primary degree in a related discipline.
- Appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the university. This may apply to applicants who have worked in advertising, journalism, marketing, media, public relations, or in a communications role / function for several years.
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| Test Scores: | - Test of English as a Foreign Language (Paper Based) or Test of English as a Foreign Language (Computer Based) or Test of English as a Foreign Language (Internet Based) or Test of English as a Foreign Language (Internet Based)
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| Additional Admission Requirements: | Applicants may be considered via the Recognition of Prior Learning (RPL) pathway. Should you wish to proceed with an RPL application, you must include the cover sheet, with your application.
As part of the application process applicants may be called for interview.
Due to the specialist nature of this programme, additional criteria may be used to assess suitability to undertake this programme. For further information, please contact the Programme Chair. |
* The entrance grade may change from year to year. Please contact the school for further information.
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.