In the booming digital age, traditional business models are no longer compatible with the needs of the 21st century customer. For this reason, companies from startups to large corporations are looking for consumer experts who can interpret the needs of the modern customer. These marketing professionals must master the complexity of data analytics and behavior insights, and match this with a deep understanding of the wider business context. Only those with data-driven perspectives can respond to this changing field, and make an impact in the marketplace. This Dual Degree program responds to that need by guiding students on their journey to become the next generation of innovative experts, capable of driving businesses forward through market research and customer insights. By studying this unique yet highly complementary combination, students will not only sharpen their management skill set and broaden their perspectives, but will also learn to analyze, interpret and activate the voice of the consumer to drive innovation. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Requirements: - Bachelor degree from an accredited university*
- Official university transcripts (certified translation into English or Spanish)
- 1 page CV/Resume. See the example here.
- Personal statement
- Contact information of two relevant academic or professional references.
- English language certificate – we accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above** .
- Photocopy of current passport
- Passport size picture
*Possible additional legalization and/or translation requirements might be applicable.
Please click here for more info.
*The Online Application Form is only the first step. An entrance exam is required to students. More details on “Entrance exam”.
**The validity of all previously mentioned English language certificates for IE University's admissions process is two years from the date you took the exam. |
| Test Scores: | - Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration) or DuoLingo
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| Additional Admission Requirements: | - Letter(s) of Reference
- Resume/Curriculum Vitae
- Statement of Research Interests
Candidates are required to take either the ieGAT (IE Global Admission Test), GMAT or GRE tests. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.