Digital disruption has transformed the advertising and marketing landscape, and forced marketing professionals to step up their game. It’s now more important than ever to listen to the customer, whose voice can be heard loud and clear across platforms, channels and media. Digital marketers must possess the analytical skills to interpret customer data, drive creative strategies and optimize customer engagement. Whether via smartphones, social media, video or email marketing (or all of the above), digital marketers have to create a seamless omnichannel experience that establishes a clear brand identity and sends a cohesive message. With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization. |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Requirements: - Bachelor degree from an accredited university*
- Official university transcripts (certified translation into English or Spanish)
- 1 page CV/Resume. See the example here.
- Personal statement
- Contact information of two relevant academic or professional references.
- English language certificate – we accept the TOEFL (minimum score of 100 but 105 recommended), the IELTS (minimum score of 7 but 7.5 recommended), Duolingo English Test (minimum score 130) or a Cambridge Advanced level. A certificate is not required if you are a native speaker, you completed an undergraduate degree in English, you have worked and lived for more than two years in an English speaking country, or if you have extensive professional experience in English. Nevertheless, should the Admissions Committee find it necessary, they may request one of the certificates mentioned above** .
- Photocopy of current passport
- Passport size picture
*Possible additional legalization and/or translation requirements might be applicable.
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*The Online Application Form is only the first step. An entrance exam is required to students. More details on “Entrance exam”.
**The validity of all previously mentioned English language certificates for IE University's admissions process is two years from the date you took the exam. |
| Test Scores: | - Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration) or DuoLingo
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| Additional Admission Requirements: | - Letter(s) of Reference
- Resume/Curriculum Vitae
- Statement of Research Interests
Candidates are required to take either the ieGAT (IE Global Admission Test), GMAT or GRE tests. |
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.