George Brown Polytechnic

Honours Bachelor of Commerce (Digital Marketing)

George Brown Polytechnic

Faculty:School of Marketing and Financial Services
Degree:Bachelor; Honours
Field of Study:E-Commerce/Electronic Commerce
Length:4 Year(s)
Cost per year:*
National: $7,640
International: $22,278

Description:

The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.

Prerequisites:

Grade for Entrance Previous Year (%)*65
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    Applicants must have:

    • An Ontario Secondary School Diploma or equivalent with six (6) Grade 12 University (U) or University/College (M) courses or equivalent
    • Grade 12 English (U) and any Grade 12 (U) Mathematics – A grade of 60% or higher is required.
    • Recommended courses include basic computer software applications and Mathematics of Data Management (MDM4U).

    OR

    • Mature student status (19 years of age or older and no OSSD)*
    • Grade 12 (U) English and Grade 12 (U) Mathematics are required
    • Grade of 65 per cent or higher in English and 65 per cent or higher in Math
    • Post-secondary courses in English and Mathematics will be considered (certain courses only)
    • Application Form

    Test Scores:
    • Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration) or Canadian Academic English Language Assessment
    Additional Admission Requirements:

      * There is no mature student testing in the required grade 12 university (U-level) credits for degree programs. Mature applicants must have the English and Math credits required.

      * The entrance grade may change from year to year. Please contact the school for further information.

      * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

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      Modified on March 23, 2026

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