The global sports industry is vibrant and expanding, encompassing sectors such as properties (leagues, teams, athletes), rights (media and marketing rights), mega-events, and content packaging (branding, sponsorship, broadcasting). You will explore these areas in detail on our Sport Management degree. Sport also plays a key role in government policy, with initiatives designed to boost participation, deliver economic benefits, and attract sport-related tourism. Understanding these strategies is a core part of studying sport management. |